Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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ME-based Gould Media releases its new, 80-page research report entitled "Hispanic Sports Business" today. The increase of the U.S. Hispanic population, with 29.3 million by the end of '96, offers a whole new demographic for sports marketing. The report focuses on the emergence of Hispanic athletes and current marketing efforts by pro teams to attract the emerging Hispanic fan base (Gould Media).
TNT earned a final 7.3 rating for its nine-game NFL schedule this season, equaling its rating for the '96 season (THE DAILY)....John Salley will replace Julius Erving as a studio analyst for the "NBA on NBC" (Rudy Martzke, USA TODAY, 10/30)....In N.Y., Scott Williams writes that "it's believed that there are no ground rules," in Marv Albert's upcoming interviews on "20/20" and "Larry King Live." But Albert may "take a cautious route with his answers" due to a possible civil suit (N.Y. DAILY NEWS, 10/30). BOX IT UP: In Baltimore, Milton Kent cites a recent national survey of 1,000 adults, conducted by Eisner & Associates, that showed that 54% said they "noticed and liked" a game box that shows the score and game situation on TV screens during games; 76% of those who identified themselves as sports fans said they liked the box. But 31% did say that that the presence of the box causes them to switch channels more often (Baltimore SUN, 10/30). NOTES: NY-based Photo File released its first-ever World Series team composite and team photos in Spanish (Photo File)....The new magazine Jim Thome's Cleveland Pro Sports For Kids, which is part-owned by Indians 1B Jim Thome, will debut in December. The magazine will go to high schools and youth organizations in a nine-county area in Northeast Ohio (CRAIN'S CLEVELAND, 10/27)....In LA, Mike Penner reviews the relaunch and makeover of Sport magazine, calling it "one part 'Slam,' one part 'Blitz,' one part 'SI For Kids,'" which leaves "one slender lifeline left for its longtime readers to clutch" (L.A. TIMES, 10/30). GENERAL: In an agreement with Airshow Inc., SportsTicker will be offered to Airshow's corporate jet customers in flight through the Airshow Network, an air-to- ground communications link providing passengers with headlines on news, weather, sports information, financial market reports and customized stock quotes (Airshow Inc.).
ESPN SportsZone will produce a five-part "Outside the Lines" series on sportsmanship that begins today and complements the November 4th telecast of ESPN's program on the same subject. SportZone's users will be able to submit questions for use during the Town Meeting telecast and participate in discussion via other interactive features, including an open chat room during the November 4th Town Meeting after the Outside the Lines report (ESPN). TOTAL ACCESS: "Access Hollywood" examined the premiere of Michael Jordan's Web site on CBS SportsLine. Jordan, on fans sending him email: "It's going to be fun, and I'm going to take the time to try to reply as often as possible, and I anticipate I will get a lot, a lot of emails" (Access Hollywood," 10/29). Jordan's Web site was also mentioned on "Fox Sports News." Jordan: "There's a lot of things I cannot do. I can't go to malls, I can't go to amusement parks. ... What this provides me is an opportunity to interact without being present" ("Fox Sports News," 10/29). YIPPE, YAHOO: YAHOO! magazine's November issue features a complete breakdown of sports-related Web sites. The magazine also reviews computer sports games, and offers a run-off of the top eight general sports Web sites. The final pitted CBS SportsLine against CNN/SI, with SportsLine being named the best overall site (YAHOO!, 11/97 issue). NOTES: OnSale, the CA-based auction site, has launched the Sports and Fitness Auction Supersite, in collaboration with CBS SportsLine (MEDIA CENTRAL, 10/30)....GolfWeb will be contributing content to search engine Excite's Sports Channel (AD AGE, 10/30)....FL-based Sunshine Network will launch SunshineNetwork.com this Friday (Sunshine Network). ...Total College Sports Networks' live cybercast of the MI/MI State football game received over 1 million hits, more than any previous college football cybercast (TCSN).