SBD/30/Sports Media

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              ME-based Gould Media releases its new, 80-page research
         report entitled "Hispanic Sports Business" today.  The
         increase of the U.S. Hispanic population, with 29.3 million
         by the end of '96, offers a whole new demographic for sports
         marketing.  The report focuses on the emergence of Hispanic
         athletes and current marketing efforts by pro teams to
         attract the emerging Hispanic fan base (Gould Media).

    Print | Tags: Media

              TNT earned a final 7.3 rating for its nine-game NFL
         schedule this season, equaling its rating for the '96 season
         (THE DAILY)....John Salley will replace Julius Erving as a
         studio analyst for the "NBA on NBC" (Rudy Martzke, USA
         TODAY, 10/30)....In N.Y., Scott Williams writes that "it's
         believed that there are no ground rules," in Marv Albert's
         upcoming interviews on "20/20" and "Larry King Live."  But
         Albert may "take a cautious route with his answers" due to a
         possible civil suit (N.Y. DAILY NEWS, 10/30).
              BOX IT UP: In Baltimore, Milton Kent cites a recent 
         national survey of 1,000 adults, conducted by Eisner &
         Associates, that showed that 54% said they "noticed and
         liked" a game box that shows the score and game situation on
         TV screens during games; 76% of those who identified
         themselves as sports fans said they liked the box.  But 31%
         did say that that the presence of the box causes them to
         switch channels more often (Baltimore SUN, 10/30).
              NOTES: NY-based Photo File released its first-ever
         World Series team composite and team photos in Spanish
         (Photo File)....The new magazine Jim Thome's Cleveland Pro
         Sports For Kids, which is part-owned by Indians 1B Jim
         Thome, will debut in December.  The magazine will go to high
         schools and youth organizations in a nine-county area in
         Northeast Ohio (CRAIN'S CLEVELAND, 10/27)....In LA, Mike
         Penner reviews the relaunch and makeover of Sport magazine,
         calling it "one part 'Slam,' one part 'Blitz,' one part 'SI
         For Kids,'" which leaves "one slender lifeline left for its
         longtime readers to clutch" (L.A. TIMES, 10/30).
              GENERAL: In an agreement with Airshow Inc.,
         SportsTicker will be offered to Airshow's corporate jet
         customers in flight through the Airshow Network, an air-to-
         ground communications link providing passengers with
         headlines on news, weather, sports information, financial
         market reports and customized stock quotes (Airshow Inc.). 

    Print | Tags: Cleveland Indians, NBA, NBC, NFL, Sports Illustrated, Media, Turner Sports

              ESPN SportsZone will produce a five-part "Outside the
         Lines" series on sportsmanship that begins today and
         complements the November 4th telecast of ESPN's program on
         the same subject.  SportZone's users will be able to submit
         questions for use during the Town Meeting telecast and
         participate in discussion via other interactive features,
         including an open chat room during the November 4th Town
         Meeting after the Outside the Lines report (ESPN).
              TOTAL ACCESS: "Access Hollywood" examined the premiere
         of Michael Jordan's Web site on CBS SportsLine.  Jordan, on
         fans sending him email: "It's going to be fun, and I'm going
         to take the time to try to reply as often as possible, and I
         anticipate I will get a lot, a lot of emails" (Access
         Hollywood," 10/29). Jordan's Web site was also mentioned on
         "Fox Sports News."  Jordan: "There's a lot of things I
         cannot do.  I can't go to malls, I can't go to amusement
         parks. ... What this provides me is an opportunity to
         interact without being present" ("Fox Sports News," 10/29).
              YIPPE, YAHOO: YAHOO! magazine's November issue features
         a complete breakdown of sports-related Web sites. The
         magazine also reviews computer sports games, and offers a
         run-off of the top eight general sports Web sites.  The
         final pitted CBS SportsLine against CNN/SI, with SportsLine
         being named the best overall site (YAHOO!, 11/97 issue).
              NOTES: OnSale, the CA-based auction site, has launched
         the Sports and Fitness Auction Supersite, in collaboration
         with CBS SportsLine (MEDIA CENTRAL, 10/30)....GolfWeb will
         be contributing content to search engine Excite's Sports
         Channel (AD AGE, 10/30)....FL-based Sunshine Network will
         launch this Friday (Sunshine Network).
         ...Total College Sports Networks' live cybercast of the
         MI/MI State football game received over 1 million hits, more
         than any previous college football cybercast (TCSN).

    Print | Tags: ESPN, Sports Illustrated, Media, Walt Disney, Yahoo
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