ME-based Gould Media releases its new, 80-page research
     report entitled "Hispanic Sports Business" today.  The
     increase of the U.S. Hispanic population, with 29.3 million
     by the end of '96, offers a whole new demographic for sports
     marketing.  The report focuses on the emergence of Hispanic
     athletes and current marketing efforts by pro teams to
     attract the emerging Hispanic fan base (Gould Media).

          TNT earned a final 7.3 rating for its nine-game NFL
     schedule this season, equaling its rating for the '96 season
     (THE DAILY)....John Salley will replace Julius Erving as a
     studio analyst for the "NBA on NBC" (Rudy Martzke, USA
     TODAY, 10/30)....In N.Y., Scott Williams writes that "it's
     believed that there are no ground rules," in Marv Albert's
     upcoming interviews on "20/20" and "Larry King Live."  But
     Albert may "take a cautious route with his answers" due to a
     possible civil suit (N.Y. DAILY NEWS, 10/30).
          BOX IT UP: In Baltimore, Milton Kent cites a recent 
     national survey of 1,000 adults, conducted by Eisner &
     Associates, that showed that 54% said they "noticed and
     liked" a game box that shows the score and game situation on
     TV screens during games; 76% of those who identified
     themselves as sports fans said they liked the box.  But 31%
     did say that that the presence of the box causes them to
     switch channels more often (Baltimore SUN, 10/30).
          NOTES: NY-based Photo File released its first-ever
     World Series team composite and team photos in Spanish
     (Photo File)....The new magazine Jim Thome's Cleveland Pro
     Sports For Kids, which is part-owned by Indians 1B Jim
     Thome, will debut in December.  The magazine will go to high
     schools and youth organizations in a nine-county area in
     Northeast Ohio (CRAIN'S CLEVELAND, 10/27)....In LA, Mike
     Penner reviews the relaunch and makeover of Sport magazine,
     calling it "one part 'Slam,' one part 'Blitz,' one part 'SI
     For Kids,'" which leaves "one slender lifeline left for its
     longtime readers to clutch" (L.A. TIMES, 10/30).
          GENERAL: In an agreement with Airshow Inc.,
     SportsTicker will be offered to Airshow's corporate jet
     customers in flight through the Airshow Network, an air-to-
     ground communications link providing passengers with
     headlines on news, weather, sports information, financial
     market reports and customized stock quotes (Airshow Inc.). 

          ESPN SportsZone will produce a five-part "Outside the
     Lines" series on sportsmanship that begins today and
     complements the November 4th telecast of ESPN's program on
     the same subject.  SportZone's users will be able to submit
     questions for use during the Town Meeting telecast and
     participate in discussion via other interactive features,
     including an open chat room during the November 4th Town
     Meeting after the Outside the Lines report (ESPN).
          TOTAL ACCESS: "Access Hollywood" examined the premiere
     of Michael Jordan's Web site on CBS SportsLine.  Jordan, on
     fans sending him email: "It's going to be fun, and I'm going
     to take the time to try to reply as often as possible, and I
     anticipate I will get a lot, a lot of emails" (Access
     Hollywood," 10/29). Jordan's Web site was also mentioned on
     "Fox Sports News."  Jordan: "There's a lot of things I
     cannot do.  I can't go to malls, I can't go to amusement
     parks. ... What this provides me is an opportunity to
     interact without being present" ("Fox Sports News," 10/29).
          YIPPE, YAHOO: YAHOO! magazine's November issue features
     a complete breakdown of sports-related Web sites. The
     magazine also reviews computer sports games, and offers a
     run-off of the top eight general sports Web sites.  The
     final pitted CBS SportsLine against CNN/SI, with SportsLine
     being named the best overall site (YAHOO!, 11/97 issue).
          NOTES: OnSale, the CA-based auction site, has launched
     the Sports and Fitness Auction Supersite, in collaboration
     with CBS SportsLine (MEDIA CENTRAL, 10/30)....GolfWeb will
     be contributing content to search engine Excite's Sports
     Channel (AD AGE, 10/30)....FL-based Sunshine Network will
     launch SunshineNetwork.com this Friday (Sunshine Network).
     ...Total College Sports Networks' live cybercast of the
     MI/MI State football game received over 1 million hits, more
     than any previous college football cybercast (TCSN).