Rogers Defends NHL GamePlus Exclusivity NHL Calls For Dismissal Of Concussion Suit Leafs Execs Criticized For Poor On-Ice Results Sabres Offer Ticket Exchange After Snowstorm NHL, Union Aim To Sell Overseas Competitions Bettman Talks Gambling, Expansion Potential Lightning Seen As NHL's Best Home Advantage Bettman Cautious On Sports Gambling Sources: Coors Field To Host NHL Game Weekend Plans: Lightning's Chris Potenza
SBD/30/Sponsorships Advertising Marketing
Published October 30, 1997
DEALS: Nashville's NHL expansion franchise has awarded its $2M advertising account to Nashville-based Dye, Van Mol, Lawrence (AD AGE, 10/29)....Johnson & Johnson has become a corporate sponsor of the '98 Goodwill Games. As part of its sponsorship, Johnson & Johnson and its "National Safe Kids Campaign" will also participate in the Junior Goodwill Games (CABLE WORLD, 10/27 issue)....MD-based Softspikes, Inc. has named NJ-based Mastro Communications to handle its PR activities (Softspikes)....The city of Lancaster, CA, "Big 8" Softball Complex signed a three-year deal with CA-based Triumph! Sports Energy, to become the softball complex' official sport beverage (Lancaster Sports News). NOTES: State Farm Insurance Companies' Mid-South Region will honor Grambling State Univ. Coach Eddie Robinson at a charity dinner, November 29, in New Orleans (State Farm). ...Fleishman-Hillard will handle PR for the Negro Leagues Baseball Museum in Kansas City (K.C. STAR, 10/30).