Predators Could Sell Out All Home Games "Hockey Night In Canada" Adds VR Broadcasts Fasel Calls NHL, Union Meetings Positive Bruins Criticized For Timing Of Julien Firing Connecticut Pols Try To Sell Islanders On Hartford Foley Doesn't Want Raiders In Las Vegas Streaming Set For Mets, N.Y. Area NHL Clubs Matthews Ranks Second In NHL Jersey Sales Barclays Center Reportedly Will Opt Out Of Isles Deal NHL All-Star Game A Success For Downtown L.A.
SBD/30/Sponsorships Advertising Marketing
Published October 30, 1997
DEALS: Nashville's NHL expansion franchise has awarded its $2M advertising account to Nashville-based Dye, Van Mol, Lawrence (AD AGE, 10/29)....Johnson & Johnson has become a corporate sponsor of the '98 Goodwill Games. As part of its sponsorship, Johnson & Johnson and its "National Safe Kids Campaign" will also participate in the Junior Goodwill Games (CABLE WORLD, 10/27 issue)....MD-based Softspikes, Inc. has named NJ-based Mastro Communications to handle its PR activities (Softspikes)....The city of Lancaster, CA, "Big 8" Softball Complex signed a three-year deal with CA-based Triumph! Sports Energy, to become the softball complex' official sport beverage (Lancaster Sports News). NOTES: State Farm Insurance Companies' Mid-South Region will honor Grambling State Univ. Coach Eddie Robinson at a charity dinner, November 29, in New Orleans (State Farm). ...Fleishman-Hillard will handle PR for the Negro Leagues Baseball Museum in Kansas City (K.C. STAR, 10/30).