Sens Don't Sell Out Second-Round Opener Stanley Cup Playoffs First Round Up For NBC Sports Stanley Cup Viewership Up On Canadian Outlets NBC's Lead NHL Team Earning Kudos Penguins Get Creative With Playoff Marketing Pierre McGuire Lauded For NHL Coverage Pegulas Face Criticism Over Handling Of Sabres NHL Games Down Big On TV, But Up On Digital Midwest NHL Teams Struggle With Late Playoff Starts Bettman Says Nassau Not Long-Term Islanders Home
Upcoming Conferences and Events
May 31 - Jun 1
SBD/30/Sponsorships Advertising Marketing
Published October 30, 1997
DEALS: Nashville's NHL expansion franchise has awarded its $2M advertising account to Nashville-based Dye, Van Mol, Lawrence (AD AGE, 10/29)....Johnson & Johnson has become a corporate sponsor of the '98 Goodwill Games. As part of its sponsorship, Johnson & Johnson and its "National Safe Kids Campaign" will also participate in the Junior Goodwill Games (CABLE WORLD, 10/27 issue)....MD-based Softspikes, Inc. has named NJ-based Mastro Communications to handle its PR activities (Softspikes)....The city of Lancaster, CA, "Big 8" Softball Complex signed a three-year deal with CA-based Triumph! Sports Energy, to become the softball complex' official sport beverage (Lancaster Sports News). NOTES: State Farm Insurance Companies' Mid-South Region will honor Grambling State Univ. Coach Eddie Robinson at a charity dinner, November 29, in New Orleans (State Farm). ...Fleishman-Hillard will handle PR for the Negro Leagues Baseball Museum in Kansas City (K.C. STAR, 10/30).