SBD/30/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          DEALS: Nashville's NHL expansion franchise has awarded
     its $2M advertising account to Nashville-based Dye, Van Mol,
     Lawrence (AD AGE, 10/29)....Johnson & Johnson has become a
     corporate sponsor of the '98 Goodwill Games.  As part of its
     sponsorship, Johnson & Johnson and its "National Safe Kids
     Campaign" will also participate in the Junior Goodwill Games
     (CABLE WORLD, 10/27 issue)....MD-based Softspikes, Inc. has
     named NJ-based Mastro Communications to handle its PR
     activities (Softspikes)....The city of Lancaster, CA, "Big
     8" Softball Complex signed a three-year deal with CA-based
     Triumph! Sports Energy, to become the softball complex'
     official sport beverage (Lancaster Sports News).
          NOTES: State Farm Insurance Companies' Mid-South Region
     will honor Grambling State Univ. Coach Eddie Robinson at a
     charity dinner, November 29, in New Orleans (State Farm).
     ...Fleishman-Hillard will handle PR for the Negro Leagues
     Baseball Museum in Kansas City (K.C. STAR, 10/30).

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