Babcock Prepared For Tough Maple Leafs Gig NHL Coaching Salaries Likely To Change Ducks' Perry Miffed By Milbury's On-Air Remark Bruins' Don Sweeney Promoted To GM Lightning Defend Tix, Apparel Ban Blackhawks Trainer Creates Coco5 Beverage Melnyk's Illness Hits As Senators' Value Rises Mixed Bag For NHL Overnights On NBC Sabres Hire Allen & Co. As Media Consultant Senators' Melnyk Relinquishes Control Amid Illness
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SBD/30/Sponsorships Advertising Marketing
Published October 30, 1997
DEALS: Nashville's NHL expansion franchise has awarded its $2M advertising account to Nashville-based Dye, Van Mol, Lawrence (AD AGE, 10/29)....Johnson & Johnson has become a corporate sponsor of the '98 Goodwill Games. As part of its sponsorship, Johnson & Johnson and its "National Safe Kids Campaign" will also participate in the Junior Goodwill Games (CABLE WORLD, 10/27 issue)....MD-based Softspikes, Inc. has named NJ-based Mastro Communications to handle its PR activities (Softspikes)....The city of Lancaster, CA, "Big 8" Softball Complex signed a three-year deal with CA-based Triumph! Sports Energy, to become the softball complex' official sport beverage (Lancaster Sports News). NOTES: State Farm Insurance Companies' Mid-South Region will honor Grambling State Univ. Coach Eddie Robinson at a charity dinner, November 29, in New Orleans (State Farm). ...Fleishman-Hillard will handle PR for the Negro Leagues Baseball Museum in Kansas City (K.C. STAR, 10/30).