NHL ASG Breakaway Challenge Taken Off Roster Golden Knights Working On TV, Radio Deals IOC Says No Deadline On NHL/Oly Participation Sharks Use Individual Seat Data For '17-18 Pricing NHL Teams Ditching Alternate Jerseys In '17-18 Senators Hope For Bump In Attendance NHL's Daly Is Planning Business Trip To China Blue Jackets See Attendance Boost Amid Win Streak Canadiens Could Play In Two Outdoor Games In '17-18 Winter, Centennial Classics Draw Sizable Crowds
SBD/30/Sponsorships Advertising Marketing
Published October 30, 1997
DEALS: Nashville's NHL expansion franchise has awarded its $2M advertising account to Nashville-based Dye, Van Mol, Lawrence (AD AGE, 10/29)....Johnson & Johnson has become a corporate sponsor of the '98 Goodwill Games. As part of its sponsorship, Johnson & Johnson and its "National Safe Kids Campaign" will also participate in the Junior Goodwill Games (CABLE WORLD, 10/27 issue)....MD-based Softspikes, Inc. has named NJ-based Mastro Communications to handle its PR activities (Softspikes)....The city of Lancaster, CA, "Big 8" Softball Complex signed a three-year deal with CA-based Triumph! Sports Energy, to become the softball complex' official sport beverage (Lancaster Sports News). NOTES: State Farm Insurance Companies' Mid-South Region will honor Grambling State Univ. Coach Eddie Robinson at a charity dinner, November 29, in New Orleans (State Farm). ...Fleishman-Hillard will handle PR for the Negro Leagues Baseball Museum in Kansas City (K.C. STAR, 10/30).