NHL Panthers Hope Montoya Draws Cuban Fans NBC Sports Releases '14-15 NHL Schedule Bettman, NHL Honored By Green Sports Alliance Maple Leafs Name Kyle Dubas Assistant GM Red Wings To Market New Venue At Comerica Plans Unveiled For Red Wings' Arena, District Mobilitie To Install Wi-Fi At Nationwide Arena Breitling Building Bonds With Swiss NHLers Sharks' Tortora Cautious Discussing Ice Team Leafs Want NHL's Major Events For '17 Centennial
Upcoming Conferences and Events
SBD/30/Sponsorships Advertising Marketing
Published October 30, 1997
DEALS: Nashville's NHL expansion franchise has awarded its $2M advertising account to Nashville-based Dye, Van Mol, Lawrence (AD AGE, 10/29)....Johnson & Johnson has become a corporate sponsor of the '98 Goodwill Games. As part of its sponsorship, Johnson & Johnson and its "National Safe Kids Campaign" will also participate in the Junior Goodwill Games (CABLE WORLD, 10/27 issue)....MD-based Softspikes, Inc. has named NJ-based Mastro Communications to handle its PR activities (Softspikes)....The city of Lancaster, CA, "Big 8" Softball Complex signed a three-year deal with CA-based Triumph! Sports Energy, to become the softball complex' official sport beverage (Lancaster Sports News). NOTES: State Farm Insurance Companies' Mid-South Region will honor Grambling State Univ. Coach Eddie Robinson at a charity dinner, November 29, in New Orleans (State Farm). ...Fleishman-Hillard will handle PR for the Negro Leagues Baseball Museum in Kansas City (K.C. STAR, 10/30).