The USOC and SLOC announced that PA-based York
International Corp. will become an official sponsor of the
'98, 2000 and 2002 U.S. Olympic Teams, as well as a sponsor
of the 2002 Winter Games and 2002 Paralympics Games in Salt
Lake City. York is an industrial equipment supplier (OPUS).
In UT, Jay Baltezore reported that the company declined to
reveal the value of the sponsorship, but that the figure "is
presumed to meet" the $10M supplier sponsorship category set
by the USOC (SALT LAKE TRIBUNE, 10/28)....In other news, The
Home Depot has retained Cohn & Wolfe to leverage its eight-
year sponsorship of the U.S. and Canadian Olympic and
Paralympic teams and the 2002 Winter Games (Cohn & Wolfe).
WOMEN'S DAY: The U.S. women's hockey team, which will
compete in the Nagano Olympics, is profiled by Sam Walker of
the CHRISTIAN SCIENCE MONITOR. The "rising profile of the
women's Olympic team has helped spark a boomlet in girl's
hockey," and the women's team "will surely help recruit
thousands of girls to their fledgling sport and demonstrate
that men's teams don't have a monopoly on excitement."
Walker: "Their play might make some spectators forget, if
only for a moment, that they're women at all" (CSM, 10/30).
