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YORK INT'L SIGNS ON AS OFFICIAL SPONSOR OF USOC AND SLOC

          The USOC and SLOC announced that PA-based York
     International Corp. will become an official sponsor of the
     '98, 2000 and 2002 U.S. Olympic Teams, as well as a sponsor
     of the 2002 Winter Games and 2002 Paralympics Games in Salt
     Lake City.  York is an industrial equipment supplier (OPUS). 
     In UT, Jay Baltezore reported that the company declined to
     reveal the value of the sponsorship, but that the figure "is
     presumed to meet" the $10M supplier sponsorship category set
     by the USOC (SALT LAKE TRIBUNE, 10/28)....In other news, The
     Home Depot has retained Cohn & Wolfe to leverage its eight-
     year sponsorship of the U.S. and Canadian Olympic and
     Paralympic teams and the 2002 Winter Games (Cohn & Wolfe).
          WOMEN'S DAY: The U.S. women's hockey team, which will
     compete in the Nagano Olympics, is profiled by Sam Walker of
     the CHRISTIAN SCIENCE MONITOR.  The "rising profile of the
     women's Olympic team has helped spark a boomlet in girl's
     hockey," and the women's team "will surely help recruit
     thousands of girls to their fledgling sport and demonstrate
     that men's teams don't have a monopoly on excitement." 
     Walker: "Their play might make some spectators forget, if
     only for a moment, that they're women at all" (CSM, 10/30).

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Related Topics:

Home Depot, Olympics, OPUS, SLOC, USOC

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