SBD/30/Events Attractions

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              The PGA Tours International Federation, which consists
         of the PGA Tour, the European Tour, the Southern African PGA
         Tour, the PGA Tour of Australasia and the PGA Tour of Japan,
         introduced three joint-sanctioned world championship events
         set to begin in '99 (World Golf Championships).  In '99, 
         the World Golf Championships will include three events, each
         with a purse of "at least" $4M.  The first match will
         feature a match play format played February 24-28, '99 at La
         Costa, CA.  The other events will be stroke play tournaments
         with no 36-hole cut.  OH's Firestone Country Club will host
         the second event in August '99 and the last event will be
         played at Spain's Valderrama Golf Club.  A fourth event is
         "slated to be added by" 2000.  There will be "no title
         sponsors" for any of the new tournaments, but Anderson
         Consulting will serve as the "presenting sponsor" of the
         match play event (HOUSTON CHRONICLE, 10/30).  Each of the
         tournaments will be seen  in more than 120 countries.  In
         the U.S., ABC/ESPN will carry February's World Match Play
         and November's Stroke Play Championship, while CBS and USA
         will cover August's World Golf Invitational (World Golf
         Championships).  In Houston, Richard Dean reports that Greg
         Norman proposed "basically the same concept" three years
         ago, but his idea of a World Tour, with a possible
         partnership with Fox, was "dismissed" as one that would
         "weaken" the PGA Tour (HOUSTON CHRONICLE, 10/30). PGA
         Commissioner Tim Finchem: "It's different than the 1994
         initiative that Greg Norman endorsed, in a couple of ways. 
         Primarily, timing and structure" ("SportsCenter," 10/29).  

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