SBD/30/Collegiate Sports

BIG FOOTBALL CROWDS NOT LINING UP AT TERRAPIN STATION

          Univ. of MD's football ticket sales "will fall about
     $700,000 below budget projections," according to Paul
     McMullen of the Baltimore SUN.  The school is currently
     averaging 28,374 for its football games, down from last
     year's 29,559 average.  The school's revenue projections
     "have taken a beating," as the AD made $350,000 less on
     ticket sales than it anticipated in '96, and that figure
     "could double" this year.  The addition of a sixth home game
     led the school to project $2.3M in ticket revenue, but
     actual sales will be closer to $1.6M.  McMullen wrote that
     the "largest impact" on ticket sales is "likely" the 85,000
     NFL seats that have been added to the Baltimore-Washington
     market over the past 15 months.  MD AD Debbie Yow: "There
     are an incredible number of football tickets being sold in
     this region that weren't two years ago (SUN, 10/29).

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