SBD/29/Sports Media

MJ'S WEB SITE TAKES TO THE AIR AT JORDAN.SPORTSLINE.COM

          CBS SportsLine launched Michael Jordan's official Web
     site yesterday at jordan.sportsline.com.  The site launched
     with seven charter sponsors, including Microsoft, Gatorade,
     Oakley, Wilson, Hanes, Ballpark Franks and WorldCom. 
     Jordan's site is divided into nine areas, including: career
     stats, game summaries and previews, daily polls, interactive
     contests and a feature of the week; Jordan's bio; a Bulls
     section; a pro basketball section; off-court news about
     Jordan; a Jordan chat room; audio and video highlights; the
     Gatorade Slam Dunk Challenge; and a gift shop featuring
     Jordan merchandise.  Jordan will be "an active participant"
     in the site, providing columns and audio each month,
     answering select fan e-mails each week and participating in
     scheduled chat sessions (CBS SportsLine).
          A LITTLE HELP FROM HIS FRIENDS: As of yesterday, the
     following sponsors are presenting various sections on
     Jordan's site: the Jordan chat room presented by Hanes; the
     gift shop by Wilson; the career/bio section by Oakley; and
     Off The Court news by Microsoft.  Wilson, Gatorade and
     Oakley each had banner ads on the site (THE DAILY).  
          JORDAN GETS INTO THE GAME: CBS SportsLine VP/Marketing
     Mark Mariani said to "look for commercials to pop up" on the
     site.  The SUN-TIMES Phil Rosenthal reports that Jordan's
     video highlights section features two of his commercials for
     downloading (CHICAGO SUN-TIMES, 10/29).      

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