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MJ'S WEB SITE TAKES TO THE AIR AT JORDAN.SPORTSLINE.COM
Published October 29, 1997
CBS SportsLine launched Michael Jordan's official Web site yesterday at jordan.sportsline.com. The site launched with seven charter sponsors, including Microsoft, Gatorade, Oakley, Wilson, Hanes, Ballpark Franks and WorldCom. Jordan's site is divided into nine areas, including: career stats, game summaries and previews, daily polls, interactive contests and a feature of the week; Jordan's bio; a Bulls section; a pro basketball section; off-court news about Jordan; a Jordan chat room; audio and video highlights; the Gatorade Slam Dunk Challenge; and a gift shop featuring Jordan merchandise. Jordan will be "an active participant" in the site, providing columns and audio each month, answering select fan e-mails each week and participating in scheduled chat sessions (CBS SportsLine). A LITTLE HELP FROM HIS FRIENDS: As of yesterday, the following sponsors are presenting various sections on Jordan's site: the Jordan chat room presented by Hanes; the gift shop by Wilson; the career/bio section by Oakley; and Off The Court news by Microsoft. Wilson, Gatorade and Oakley each had banner ads on the site (THE DAILY). JORDAN GETS INTO THE GAME: CBS SportsLine VP/Marketing Mark Mariani said to "look for commercials to pop up" on the site. The SUN-TIMES Phil Rosenthal reports that Jordan's video highlights section features two of his commercials for downloading (CHICAGO SUN-TIMES, 10/29).