SBD/29/Sports Media

MEDIA NOTES

          NETWORKS: NBC Sports President Dick Ebersol, on the
     altercation between the Colts' Jim Harbaugh and NBC Sports'
     Jim Kelly: "Usually, we're criticizing ex-athletes who
     become announcers for either saying nothing or being too
     timid to stand behind what they do say.  This certainly has
     not been the case with Jim Kelly" (USA TODAY, 10/29). 
     Kelly, in a statement, on the incident with Harbaugh: "I
     don't know how he hurt himself, since I never saw a punch
     and certainly did not get hit" (N.Y. DAILY NEWS, 10/29).
     ...The AP's Ron Sirak profiled The Golf Channel and notes
     that the network expects to finish this year with nearly 14
     million homes.  TGC CEO Joe Gibbs said the net gets 60% of
     its revenue from advertising and 40% from subscribers. 
     Gibbs: "We've found that our average viewer plays more than
     100 rounds of golf a year and watches over 7 1/2 hours of
     The Golf Channel a week" (AP, 10/28). 
          PUBLICATIONS: Having invested $500,000 in brand
     research, The Sporting News (TSN) will unveil its "new look"
     December 8.  Cost of the redesign and a supporting ad
     campaign will be $30M over three years.  AD AGE's Ann Marie
     Kerwin reports that a prototype "looks and feels closer to
     the New York Times Sunday Magazine than the current
     newsprint tabloid" (AD AGE, 10/27 issue)....Miller
     Publishing Group President Robert Miller, on two of his new
     magazine acquisitions: "Tennis and Snow Country are both
     easily conceived as having active television presence,
     probably in the cable arena" (MEDIAWEEK, 10/27 issue).

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