SBD/29/Sports Media

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              The Chargers and XTRA-AM radio have ended their
         relationship after 11 seasons, according to Fritz Quindt of
         the SAN DIEGO UNION-TRIBUNE, who wrote that XTRA "merely
         pulled its final contract renewal offer off the table." 
         XTRA GM Kevin McCarthy: "We just agreed to disagree on the
         value of rights fees. ... and we had an amicable parting of
         the ways."  Quindt's sources put XTRA's "final" offer at
         "about" $3M per year plus "performance incentives," which
         would have been "an increase over the present rights fee." 
         McCarthy: "We've lost substantial money the last two years
         on football.  We were willing to lose money on the next
         contract, too, just not as much."  McCarthy, on losing the
         Chargers: "I'm not inconsolable; if we had the Padres and
         lost them, I'd be inconsolable.  NFL teams are the worst
         bang for the buck.  You're buying only 56 hours a year"
         (Fritz Quindt, SAN DIEGO UNION-TRIBUNE, 10/28).

    Print | Tags: NFL, San Diego Chargers, San Diego Padres, Media

              NBC's coverage of Game Seven of the World Series earned
         a final rating of a 24.5/39, bringing the final cumulative
         Series rating to a 16.7, just ahead of the World Series all-
         time low rating of 16.4 in '89 (Barry Jackson, MIAMI HERALD,
         10/29).  The World Series led NBC to its largest weekly win
         in primetime since the second week of the Atlanta Olympics
         in '96.  NBC Sports programs placed as the top six rated
         shows in primetime for the week ending October 26 (NBC). 
         Game Seven was the highest-rated sporting event on TV since
         the 43.3 for January's Super Bowl (Lisa de Moraes, HOLLYWOOD
         REPORTER, 10/29). In N.Y. Richard Huff writes that while the
         "ratings weren't very good at all compared to past Series,
         the Nielsen numbers were very good compared to NBC's usual
         series results," except for its top-rated Thursday night
         lineup (N.Y. DAILY NEWS, 10/29).  Also in N.Y., Richard
         Sandomir adds that Marlins-Indians ratings "continued" the
         Fall Classic's TV "slide," finishing down 3.5% from last
         year, 14.3% from '95 and 32% from '91 (N.Y. TIMES, 10/29).  
              OTHER RATINGS: ABC's "MNF" earned a 16.8/32 for
         Packers-Patriots and Bears-Dolphins, its second-highest
         "MNF" rating for the season (BOSTON GLOBE, 10/29).
         ..."Powered by pro football," TNT was the most-watched cable
         network in primetime during October with an average of 1.627
         million homes per show during the month.  TNT's Saints-Bears
         game on October 5 was the most-watched primetime cable
         program during the month, followed by its Ravens-Steelers on
         October 12 (N.Y. DAILY NEWS, 10/29)....In Denver, up against
         the Broncos-Bills game, Sunday's MLS Cup '97 between the
         Rapids and D.C. United earned a 3.5/6 preliminary overnight
         on KMGH in Denver.  The telecast was seen in roughly 42,000
         households in the Denver area and by about 100,000 viewers
         (Rapids)....Raycom Sports' weekly syndicated show "More Than
         A Game" earned a 2.3 rating for the week ending October 20,
         its highest to date and a 64% increase over the previous
         week's 1.4 rating (Raycom Sports).

    Print | Tags: ABC, AEG, Baltimore Ravens, Buffalo Bills, Chicago Bears, Cleveland Indians, Colorado Rapids, Denver Broncos, Miami Marlins, Green Bay Packers, Miami Dolphins, MLS, NBC, New England Patriots, New Orleans Saints, Pittsburgh Steelers, Raycom Sports, Media, Turner Sports, Walt Disney

              Associates of Marv Albert said that he will discuss
         "his side of the assault case that led to his dismissal by
         NBC and the MSG Network in televised interviews with Barbara
         Walters and Larry King," according to Richard Sandomir of
         the N.Y. TIMES.  Albert will appear November 7 on ABC's
         "20/20" and November 11 on CNN's "Larry King Live."  Reps
         for Walters and King would not comment, nor would Albert's
         spokesperson, Howard Rubenstein (N.Y. TIMES, 10/29).

    Print | Tags: ABC, Madison Square Garden, NBC, Media, Walt Disney

              NETWORKS: NBC Sports President Dick Ebersol, on the
         altercation between the Colts' Jim Harbaugh and NBC Sports'
         Jim Kelly: "Usually, we're criticizing ex-athletes who
         become announcers for either saying nothing or being too
         timid to stand behind what they do say.  This certainly has
         not been the case with Jim Kelly" (USA TODAY, 10/29). 
         Kelly, in a statement, on the incident with Harbaugh: "I
         don't know how he hurt himself, since I never saw a punch
         and certainly did not get hit" (N.Y. DAILY NEWS, 10/29).
         ...The AP's Ron Sirak profiled The Golf Channel and notes
         that the network expects to finish this year with nearly 14
         million homes.  TGC CEO Joe Gibbs said the net gets 60% of
         its revenue from advertising and 40% from subscribers. 
         Gibbs: "We've found that our average viewer plays more than
         100 rounds of golf a year and watches over 7 1/2 hours of
         The Golf Channel a week" (AP, 10/28). 
              PUBLICATIONS: Having invested $500,000 in brand
         research, The Sporting News (TSN) will unveil its "new look"
         December 8.  Cost of the redesign and a supporting ad
         campaign will be $30M over three years.  AD AGE's Ann Marie
         Kerwin reports that a prototype "looks and feels closer to
         the New York Times Sunday Magazine than the current
         newsprint tabloid" (AD AGE, 10/27 issue)....Miller
         Publishing Group President Robert Miller, on two of his new
         magazine acquisitions: "Tennis and Snow Country are both
         easily conceived as having active television presence,
         probably in the cable arena" (MEDIAWEEK, 10/27 issue).

    Print | Tags: Indianapolis Colts, NBC, Media, Vulcan Ventures

              CBS SportsLine launched Michael Jordan's official Web
         site yesterday at  The site launched
         with seven charter sponsors, including Microsoft, Gatorade,
         Oakley, Wilson, Hanes, Ballpark Franks and WorldCom. 
         Jordan's site is divided into nine areas, including: career
         stats, game summaries and previews, daily polls, interactive
         contests and a feature of the week; Jordan's bio; a Bulls
         section; a pro basketball section; off-court news about
         Jordan; a Jordan chat room; audio and video highlights; the
         Gatorade Slam Dunk Challenge; and a gift shop featuring
         Jordan merchandise.  Jordan will be "an active participant"
         in the site, providing columns and audio each month,
         answering select fan e-mails each week and participating in
         scheduled chat sessions (CBS SportsLine).
              A LITTLE HELP FROM HIS FRIENDS: As of yesterday, the
         following sponsors are presenting various sections on
         Jordan's site: the Jordan chat room presented by Hanes; the
         gift shop by Wilson; the career/bio section by Oakley; and
         Off The Court news by Microsoft.  Wilson, Gatorade and
         Oakley each had banner ads on the site (THE DAILY).  
              JORDAN GETS INTO THE GAME: CBS SportsLine VP/Marketing
         Mark Mariani said to "look for commercials to pop up" on the
         site.  The SUN-TIMES Phil Rosenthal reports that Jordan's
         video highlights section features two of his commercials for
         downloading (CHICAGO SUN-TIMES, 10/29).      

    Print | Tags: Chicago Bulls, Microsoft, Oakley, Media, Wilson Sporting Goods
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