Marlins' Loria Still Engaged In Team Sale Talks Marlins' Talks With Kushners Over For Now Marlins Sale Ends Amid Loria Ambassador News Marlins Avoid Confirming Club Has Been Sold Joshua Kushner Near Deal To Buy Marlins Sources: Marlins' Loria Open To Selling Team Marlins Mourn Fernandez In Return To Diamond Marlins Fans, Baseball World Mourns Fernandez Weekend Plans: Marlins Exec VP Claude Delorme Marlins Park Hosting International Motorsports Event
SBD/29/Sponsorships Advertising Marketing
MARLINS-MANIA CONTINUES: STARTER, PRO PLAYER HIT PAYDIRT
Published October 29, 1997
FL retailers say the "hottest" selling Marlins merchandise items are World Series pins and the official clubhouse T-shirt made by Starter Corp. which was worn by team members during their Series victory celebration, according to Schuster & Huriash of the Ft. Lauderdale SUN- SENTINEL. Starter has also printed Spanish-language World Series T-shirts "for the first time" which proclaim the "Marlins Campiones Mundiales." Starter PR Manager Robin Wexler said the company took pre-orders from Miami-area stores, but didn't start printing shirts for the public until after the Series concluded. But Schuster & Huriash added that "other manufactures did mass produce merchandise ahead of time," including NH-based Pro Player. The company officials said it expect to make $6M "in profits on Marlins' merchandise alone" (Ft. Lauderdale SUN-SENTINEL, 10/28).