Marlins' Ratings Rising On FS Florida Marlins' Samson Insists No Fire Sale Coming Marlins Players Criticized For Skipping Event Loria Says He Didn't Make Call On Jennings Marlins Name GM Dan Jennings New Manager Minding My Business: Marlins' Larry Blocker Marlins' Roof Snafu Briefly Delays Opener Marlins Aim To Build Consistent Winner Marlins Changing Reputation By Spending With Stanton Deal, Loria Gets Chance To Reboot
SBD/29/Sponsorships Advertising Marketing
MARLINS-MANIA CONTINUES: STARTER, PRO PLAYER HIT PAYDIRT
Published October 29, 1997
FL retailers say the "hottest" selling Marlins merchandise items are World Series pins and the official clubhouse T-shirt made by Starter Corp. which was worn by team members during their Series victory celebration, according to Schuster & Huriash of the Ft. Lauderdale SUN- SENTINEL. Starter has also printed Spanish-language World Series T-shirts "for the first time" which proclaim the "Marlins Campiones Mundiales." Starter PR Manager Robin Wexler said the company took pre-orders from Miami-area stores, but didn't start printing shirts for the public until after the Series concluded. But Schuster & Huriash added that "other manufactures did mass produce merchandise ahead of time," including NH-based Pro Player. The company officials said it expect to make $6M "in profits on Marlins' merchandise alone" (Ft. Lauderdale SUN-SENTINEL, 10/28).