Weekend Plans: Marlins Exec VP Claude Delorme Marlins Park Hosting International Motorsports Event Marlins Show Change In Mentality With Ichiro Hit Marlins' Success Leads To Viewership Surge Stanton Forces Marlins To Tweak Derby Promo Fort Bragg MLB Game A Success Finishing Touches Being Put On Fort Bragg Field Tix For Ft. Bragg MLB Game Are Nontransferable Marlins-Monster Deal Has Bentley Tie-In Pirates-Marlins Puerto Rico Series Moved To Miami
SBD/29/Sponsorships Advertising Marketing
MARLINS-MANIA CONTINUES: STARTER, PRO PLAYER HIT PAYDIRT
Published October 29, 1997
FL retailers say the "hottest" selling Marlins merchandise items are World Series pins and the official clubhouse T-shirt made by Starter Corp. which was worn by team members during their Series victory celebration, according to Schuster & Huriash of the Ft. Lauderdale SUN- SENTINEL. Starter has also printed Spanish-language World Series T-shirts "for the first time" which proclaim the "Marlins Campiones Mundiales." Starter PR Manager Robin Wexler said the company took pre-orders from Miami-area stores, but didn't start printing shirts for the public until after the Series concluded. But Schuster & Huriash added that "other manufactures did mass produce merchandise ahead of time," including NH-based Pro Player. The company officials said it expect to make $6M "in profits on Marlins' merchandise alone" (Ft. Lauderdale SUN-SENTINEL, 10/28).