SBD/29/Sponsorships Advertising Marketing

MARLINS-MANIA CONTINUES: STARTER, PRO PLAYER HIT PAYDIRT

          FL retailers say the "hottest" selling Marlins
     merchandise items are World Series pins and the official
     clubhouse T-shirt made by Starter Corp. which was worn by
     team members during their Series victory celebration,
     according to Schuster & Huriash of the Ft. Lauderdale SUN-
     SENTINEL.  Starter has also printed Spanish-language World
     Series T-shirts "for the first time" which proclaim the
     "Marlins Campiones Mundiales."  Starter PR Manager Robin
     Wexler said the company took pre-orders from Miami-area
     stores, but didn't start printing shirts for the public
     until after the Series concluded.  But Schuster & Huriash
     added that "other manufactures did mass produce merchandise
     ahead of time," including NH-based Pro Player.  The company
     officials said it expect to make $6M "in profits on Marlins'
     merchandise alone" (Ft. Lauderdale SUN-SENTINEL, 10/28).

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