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SBD/29/Sponsorships Advertising Marketing
MARLINS-MANIA CONTINUES: STARTER, PRO PLAYER HIT PAYDIRT
Published October 29, 1997
FL retailers say the "hottest" selling Marlins merchandise items are World Series pins and the official clubhouse T-shirt made by Starter Corp. which was worn by team members during their Series victory celebration, according to Schuster & Huriash of the Ft. Lauderdale SUN- SENTINEL. Starter has also printed Spanish-language World Series T-shirts "for the first time" which proclaim the "Marlins Campiones Mundiales." Starter PR Manager Robin Wexler said the company took pre-orders from Miami-area stores, but didn't start printing shirts for the public until after the Series concluded. But Schuster & Huriash added that "other manufactures did mass produce merchandise ahead of time," including NH-based Pro Player. The company officials said it expect to make $6M "in profits on Marlins' merchandise alone" (Ft. Lauderdale SUN-SENTINEL, 10/28).