ESPN Up For MLB Telecasts At Midpoint ESPN Plans Inspirational Special Olympics Coverage ESPN's British Open Overnights Finish Lower Scott Gives Courageous Speech At ESPYs Major U.S. Markets Lead World Cup Ratings SEC Network Execs Detail Coverage Plans Rain Hampers Home Run Derby Rating Jordan Brand Capitalizing On Jeter's Farewell ESPN, Univision Set World Cup Records ESPN, History Team Up On SportsCenter Spot
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Published October 29, 1997
NIKE NEWS: Wizards F Chris Webber, on his former relationship with Nike: "I don't want to just downgrade Nike, they are a great company. They did a lot for me. ... Fila's a great company, they gave me a great shoe, and they helped me do it my way" ("Up Close," ESPN, 10/28)....In BRANDWEEK, Benezra & Stanley write that former Nike ad chief Scott Bedbury thinks the company might be "courting disaster" unless it deals with questions over conditions in its manufacturing plants overseas (BRANDWEEK, 10/27 issue). GENERAL: USA Baseball extended its exclusive license with CA-based Fotoball Sports through the 2000 Olympic Games in Sydney, Australia. The license will include souvenir novelty baseballs and lapel pins (USA Baseball)....Merkley Newman Harty, NY, part of Omnicom Group, will be the first agency to develop national marketing and advertising strategy for the Nat'l Thoroughbred Racing Assn. Billings were "estimated" at $12-15M (N.Y. TIMES, 10/28)....Charles Schwab & Co., Inc. named Steve Elkington to its "Team Schwab" of pro athletes (Charles Schwab)....Gold Medal Management extended its representation agreement with Dan O'Brien through 2001 (Gold Medal Management)....Despite resigning a month ago, former ASU Basketball Coach Bill Frieder "will continue to star" in TV ads for Bank One with Univ. of AZ Coach Lute Olson (AZ REPUBLIC, 10/29).