HOFers Highlight NBA's Africa Exhibition Bucks Turn To County For Arena Land Deal NBA Signs Marriott For International Games Paolantonio Clarifies Bisciotti Comments Hornets, FanDuel Sign Multiyear Deal EIR For Warriors' Arena Shows Traffic Problems Pistons Hope Player Hospitality Pays Dividends Hawks Exploring Venue Options In Atlanta New ACC Scoreboard Touts LED Maple Leaf Players' Awards Fails To Draw Star Attendees
SBD/29/Sponsorships Advertising Marketing
HE'S GOTTA HAVE IT: SPIKE LEE SHOOTS LAKER PROMO SPOTS
Published October 29, 1997
Spike Lee has "composed a series of irreverent promotion spots" for the Lakers to be shown on Fox Sports West, according to Ray Richmond in DAILY VARIETY. Lee, a Knicks fan, said the spots won't change his team allegiance. Lee: "I have no qualms about offering my services to other teams in the NBA besides the Knicks. I'm even going to shoot a couple of promos for the Miami Heat." Lee said that he hopes the "tongue-in-cheek" spots help "humanize" the players: "The public isn't happy when they see someone batting .220 earning $10 million, and that's really unfair to the athletes. If anything, people should be mad at the owners. The athletes are just people, guys who like to fool around like you and me" (DAILY VARIETY, 10/28).