NBA Adds Twitter Handle To Official Game Balls Report: Under Armour Preps Durant Offer Raptors Looking Into New Practice Facility NBA Could Change Draft Lottery As Early As '15 Michele Roberts Sold Players On Union Vision Report: LeBron To Visit Miami For Xmas Game Source: NBA BOG To Move Quickly On Clippers Sale Lakers Introduce Byron Scott As New Coach Show Tries To Buy Ad In Plain Dealer To Tease LeBron Michele Roberts Elected NBPA Exec Dir
Upcoming Conferences and Events
SBD/29/Sponsorships Advertising Marketing
HE'S GOTTA HAVE IT: SPIKE LEE SHOOTS LAKER PROMO SPOTS
Published October 29, 1997
Spike Lee has "composed a series of irreverent promotion spots" for the Lakers to be shown on Fox Sports West, according to Ray Richmond in DAILY VARIETY. Lee, a Knicks fan, said the spots won't change his team allegiance. Lee: "I have no qualms about offering my services to other teams in the NBA besides the Knicks. I'm even going to shoot a couple of promos for the Miami Heat." Lee said that he hopes the "tongue-in-cheek" spots help "humanize" the players: "The public isn't happy when they see someone batting .220 earning $10 million, and that's really unfair to the athletes. If anything, people should be mad at the owners. The athletes are just people, guys who like to fool around like you and me" (DAILY VARIETY, 10/28).