LSED OKs Upgrades For Saints, Pelicans Hornets, Clips To Play Preseason Games In China Jazz Purchase D-League Affiliate Pistons' App Interacts With In-Arena Devices Warriors Pulling Some Tix From Brokers, StubHub Hornets Ink Multiyear Deal With Diageo Could Warriors Share New Arena With Sharks? Bucks Owners Likely Won't Go Beyond Arena Pledge Jazz Unaffected By Miller Family Changes Under Armour, Nike Could Grab NBA
Upcoming Conferences and Events
SBD/29/Sponsorships Advertising Marketing
HE'S GOTTA HAVE IT: SPIKE LEE SHOOTS LAKER PROMO SPOTS
Published October 29, 1997
Spike Lee has "composed a series of irreverent promotion spots" for the Lakers to be shown on Fox Sports West, according to Ray Richmond in DAILY VARIETY. Lee, a Knicks fan, said the spots won't change his team allegiance. Lee: "I have no qualms about offering my services to other teams in the NBA besides the Knicks. I'm even going to shoot a couple of promos for the Miami Heat." Lee said that he hopes the "tongue-in-cheek" spots help "humanize" the players: "The public isn't happy when they see someone batting .220 earning $10 million, and that's really unfair to the athletes. If anything, people should be mad at the owners. The athletes are just people, guys who like to fool around like you and me" (DAILY VARIETY, 10/28).