SBD/29/Sponsorships Advertising Marketing

HE'S GOTTA HAVE IT: SPIKE LEE SHOOTS LAKER PROMO SPOTS

          Spike Lee has "composed a series of irreverent
     promotion spots" for the Lakers to be shown on Fox Sports
     West, according to Ray Richmond in DAILY VARIETY.  Lee, a
     Knicks fan, said the spots won't change his team allegiance. 
     Lee: "I have no qualms about offering my services to other
     teams in the NBA besides the Knicks.  I'm even going to
     shoot a couple of promos for the Miami Heat."  Lee said that
     he hopes the "tongue-in-cheek" spots help "humanize" the
     players: "The public isn't happy when they see someone
     batting .220 earning $10 million, and that's really unfair
     to the athletes.  If anything, people should be mad at the
     owners.  The athletes are just people, guys who like to fool
     around like you and me" (DAILY VARIETY, 10/28).

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug