Maloofs Agree To Deal With Sacto Group Billy Hunter Sues NBPA, Derek Fisher Kings Owner Committed To Seattle Deal NBA Committees Discuss Seattle Bid For Kings Heat-Bulls Leads Weekend NBA Overnights 76ers Reportedly Name Sam Hinkie GM NBA To Begin TV Talks This Summer Jack Ramsay's Broadcast Career Likely Over Heat Stars Again Making Headlines For Fashion NBA Playoffs First Round Viewership Down 9%
Upcoming Conferences and Events
SBD/29/Sponsorships Advertising Marketing
HE'S GOTTA HAVE IT: SPIKE LEE SHOOTS LAKER PROMO SPOTS
Published October 29, 1997
Spike Lee has "composed a series of irreverent
promotion spots" for the Lakers to be shown on Fox Sports
West, according to Ray Richmond in DAILY VARIETY. Lee, a
Knicks fan, said the spots won't change his team allegiance.
Lee: "I have no qualms about offering my services to other
teams in the NBA besides the Knicks. I'm even going to
shoot a couple of promos for the Miami Heat." Lee said that
he hopes the "tongue-in-cheek" spots help "humanize" the
players: "The public isn't happy when they see someone
batting .220 earning $10 million, and that's really unfair
to the athletes. If anything, people should be mad at the
owners. The athletes are just people, guys who like to fool
around like you and me" (DAILY VARIETY, 10/28).




