LeBron James Complains About Sleeved Jerseys Silver Dishes On NBA Growth, Tech, Culture Knicks Fans Planning Rally Against Dolan Warriors Arena Site Still Undecided Raptors Unveil 20th Anniversary Logo Abdul-Jabbar Eyes Possible Role With Bucks Warriors, Giants Could Team Up On Arena Mark Cuban Spouts Off Against NCAA Silver Denies 76ers Tanking, Backs Rebuild Pistons Deny Report That Thomas Is GM Candidate
Upcoming Conferences and Events
SBD/29/Sponsorships Advertising Marketing
HE'S GOTTA HAVE IT: SPIKE LEE SHOOTS LAKER PROMO SPOTS
Published October 29, 1997
Spike Lee has "composed a series of irreverent promotion spots" for the Lakers to be shown on Fox Sports West, according to Ray Richmond in DAILY VARIETY. Lee, a Knicks fan, said the spots won't change his team allegiance. Lee: "I have no qualms about offering my services to other teams in the NBA besides the Knicks. I'm even going to shoot a couple of promos for the Miami Heat." Lee said that he hopes the "tongue-in-cheek" spots help "humanize" the players: "The public isn't happy when they see someone batting .220 earning $10 million, and that's really unfair to the athletes. If anything, people should be mad at the owners. The athletes are just people, guys who like to fool around like you and me" (DAILY VARIETY, 10/28).