Minority Investor Coming For Penguins? First One Daytona Tenant Opens Maine Basketball Making Statement On HB2 NFL Taps Paul Clement To Argue Case Fox Rolling Out New Broadcast Elements Voke Producing VR NFL Highlights Sources: Chargers Expected To Move To L.A. In '17 Monster Energy To Title Top NASCAR Series LA 2024 Betting On Historic Sponsorship Sales S&E Sponsorship Group Acquired By Dentsu Aegis
SBD/29/Sponsorships Advertising Marketing
A SUPERSTAR YOU CAN BANK ON: RIPKEN INKS DEAL WITH CRESTAR
Published October 29, 1997
Cal Ripken will represent VA-based Crestar Financial Corp. in "an aggressive marketing campaign," according to Mary Beausoleil of the RICHMOND TIMES-DISPATCH. Crestar Exec VP Craig Kelly said that Ripken was chosen "because of his reputation for integrity and steadiness." Kelly: "When you ask people how to describe him, they use words like 'dependable, honest, hard-working.' Things that are important for banks." Ripken signed a two-year deal with Crestar. Terms were not released (TIMES-DISPATCH, 10/29).