SBD/29/Sponsorships Advertising Marketing

A SUPERSTAR YOU CAN BANK ON: RIPKEN INKS DEAL WITH CRESTAR

          Cal Ripken will represent VA-based Crestar Financial
     Corp. in "an aggressive marketing campaign," according to
     Mary Beausoleil of the RICHMOND TIMES-DISPATCH.  Crestar
     Exec VP Craig Kelly said that Ripken was chosen "because of
     his reputation for integrity and steadiness."  Kelly: "When
     you ask people how to describe him, they use words like
     'dependable, honest, hard-working.'  Things that are
     important for banks."  Ripken signed a two-year deal with
     Crestar.  Terms were not released (TIMES-DISPATCH, 10/29).

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