SBD/29/Sponsorships Advertising Marketing
A SUPERSTAR YOU CAN BANK ON: RIPKEN INKS DEAL WITH CRESTAR
Published October 29, 1997
Cal Ripken will represent VA-based Crestar Financial Corp. in "an aggressive marketing campaign," according to Mary Beausoleil of the RICHMOND TIMES-DISPATCH. Crestar Exec VP Craig Kelly said that Ripken was chosen "because of his reputation for integrity and steadiness." Kelly: "When you ask people how to describe him, they use words like 'dependable, honest, hard-working.' Things that are important for banks." Ripken signed a two-year deal with Crestar. Terms were not released (TIMES-DISPATCH, 10/29).