TBS To Film Series About Kenny Smith Dodgers Renew Rights With KLAC-AM Fox Unveils MLB Playoff On-Air Talent NHL Closes On $1.4B Credit Facility All-Female Sports Talk Show To Debut SI, Travel Channel Plan Swimsuit Series T'Wolves Line Up Midnight Event AEG Seeks Extension On L.A. Stadium Project FCC Ends Its Sports Blackout Rule Sources: Chivas USA Suspending Operations
Upcoming Conferences and Events
SBD/29/Sponsorships Advertising Marketing
A SUPERSTAR YOU CAN BANK ON: RIPKEN INKS DEAL WITH CRESTAR
Published October 29, 1997
Cal Ripken will represent VA-based Crestar Financial Corp. in "an aggressive marketing campaign," according to Mary Beausoleil of the RICHMOND TIMES-DISPATCH. Crestar Exec VP Craig Kelly said that Ripken was chosen "because of his reputation for integrity and steadiness." Kelly: "When you ask people how to describe him, they use words like 'dependable, honest, hard-working.' Things that are important for banks." Ripken signed a two-year deal with Crestar. Terms were not released (TIMES-DISPATCH, 10/29).