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  • USOC TO GIVE RINGING ENDORSEMENT TO ITSELF

              For the first time since the '20's, no commercial logos
         will appear on the uniforms worn by U.S. athletes on the
         medal podium at the Nagano Winter Games in February,
         according to Mike Gorrell of the SALT LAKE TRIBUNE.  OPUS
         President John Krimsky said that only the USOC logo -- the
         letters USA over the five interlocked Olympic rings --will
         appear on team suits worn for medal presentations and the
         opening and closing ceremonies.  Krimsky: "This is an
         experiment to tell us more about the value of the rings." 
         Gorrell reported that the USOC is "hoping a strong public
         recognition of the logo in subsequent marketing checks will
         convince sporting-goods manufacturers ... that have spurned
         associations with the Olympic movement to come into the fold
         and bring their money with them."  Gorrell added that
         commercial logos "may be back" during the 2002 Winter Games
         in Salt Lake City, "but only if a sporting-goods company
         contributes to the Olympic movement, and not just to
         individual athletes" (SALT LAKE TRIBUNE, 10/28).  Also in
         UT, Lisa Riley Roche reported that Krimsky wouldn't name the
         two remaining sponsors for the 2002 Games, but "did say
         they'll be a malt beverage maker and an airline."  Riley
         Roche added that Anheuser-Busch and Delta Air have been past
         Olympic sponsors (DESERET NEWS, 10/28).
    
    

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