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Sponsorships Advertising Marketing

LPGA INKS DDB NEEDHAM FOR NATIONAL MULTIMEDIA CAMPAIGN

          DDB Needham, Dallas, has been named the first creative
     agency for the LPGA, and will develop a multimedia campaign
     to "step up the organization's profile," according to Steve
     Krajewski of ADWEEK.  DDB estimated billings on its portion
     of the business at $5-10M.  LPGA President Jim Ritts said
     that while "various shops" have handled assignments in local
     markets for LPGA events, the organization has never had a
     "concerted branding effort or a roster agency."  Ritts: "Our
     goal is to clearly define the LPGA brand name and increase
     its visibility."  DDB will develop TV, print and radio
     elements for the LPGA, which are scheduled to roll out next
     spring.  The TV component of the campaign will air during
     LPGA events on major networks and national cable stations. 
     Media will continue to be handled in-house.  Ritts added
     that the move "to more aggressively market" the LPGA
     "follows last month's appointment" of former Anheuser-Busch
     Exec Carol Kelleher as VP/Marketing (ADWEEK, 10/27 issue).
          WTA TOUR STILL IN THE CHASE: The Corel WTA Tour and
     Chase Manhattan Bank have extended and enhanced their year-
     round Corporate Partner agreement.  Chase is the "Official
     Worldwide Bank of the Corel WTA Tour" and has donated over
     $10,000 to worldwide charities as part of the Chase Monthly
     Champion Award (Corel WTA Tour).  Chase said its new one-
     year renewal "is more expansive in scope than previous
     partnerships" but would not disclose details.  The Corel WTA
     Tour sponsorship, packaged and sold by IMG, Cleveland,
     includes category exclusivity, print and TV units in WTA
     Tour media, and promotional rights (AD AGE, 10/27).
          NOTES: WI-based Huffy Sports has introduced a new line
     of WNBA licensed products, including a WNBA/Rebecca Lobo
     portable basketball system and a WNBA team Mini-Jammer and
     Street Net (Huffy Sports)....CO-based G Industries' 50 ABL-
     licensed items are expected to generate more than $1M in
     sales in '97.  The company's T-shirts, sold throughout the
     country, feature graphics of female players and phrases such
     as "She shoots.  She scores" (PHILADELPHIA INQUIRER, 10/27).

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