SBD/27/The Back Of The Book

ATHLETIC FOOTWEAR ASSOC.'S U.S. RETAIL SALES FIGURES

          SGMA's Athletic Footwear Association and Footwear Market
     Insights (FMI) tracks the retail dollars spent on U.S.
     athletic footwear.  FMI surveys 25,000 households three times
     a year, with a 62% response rate.  The survey results are
     reliable by +/- .2% at the 95% confidence level.  The sample
     is balanced to reflect the population as a whole (SGMA):

          
YEAR DOLLARS SPENT
'96
$12.1B
'95
$11.9B
'94
$11.1B
'93
$12.0B
'92
$11.9B
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SGMA, The Back of the Book

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