SBD/27/The Back Of The Book

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  • ATHLETIC FOOTWEAR ASSOC.'S U.S. RETAIL SALES FIGURES

              SGMA's Athletic Footwear Association and Footwear Market
         Insights (FMI) tracks the retail dollars spent on U.S.
         athletic footwear.  FMI surveys 25,000 households three times
         a year, with a 62% response rate.  The survey results are
         reliable by +/- .2% at the 95% confidence level.  The sample
         is balanced to reflect the population as a whole (SGMA):
    
              
    YEAR DOLLARS SPENT
    '96
    $12.1B
    '95
    $11.9B
    '94
    $11.1B
    '93
    $12.0B
    '92
    $11.9B

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