NBC'S EARLY OVERNIGHT SHOWS A 26.0/39 RATING
Published October 27, 1997
NBC said its coverage of Game Seven of the '97 World Series last night earned a 26.0/39 preliminary overnight rating (THE DAILY). Thursday-night's Game Five earned a 17.2/30, tying for the second-lowest rated Game Five in history (N.Y. POST, 10/25). Game Six on Saturday earned a 16.9 preliminary overnight rating, down 24% from last year's Game Six, according to USA TODAY's Rudy Martzke. He adds that NBC "still figures" to finish with the lowest rating in World Series history (USA TODAY, 10/27). The HOLLYWOOD REPORTER's Stephen Battaglio adds that Game Seven will need to deliver around a 25 rating to prevent it from being the lowest-rated World Series ever (HOLLYWOOD REPORTER, 10/26). DAY GAMES: Acting Commissioner Bud Selig, on World Series day games: "The objective is to put your games on when most people can see them. We can deliver incredibly low ratings (in the daytime). But what purpose does that serve? The fact of the matter is, every time we put a day game on, the ratings have been abysmal. Why put a game on when most of the fans don't watch?" (N.Y. DAILY NEWS, 10/26). NBC's Bob Costas: "They can say, 'We know in raw numbers, we'll get lower ratings and less money.' But it will be written about and talked about, and it will give the game more texture. Why not say, 'We're taking less money, but at least we're trying something different -- because what we're doing isn't working'?" (PHILA. INQUIRER, 10/26). FINAL NOTE: In N.Y., Joel Sherman reviewed the Series and wrote, "Never has the treatment of the print media been more callous than this postseason" (N.Y. POST, 10/26).