Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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After Marv Albert's suspended sentence on Friday, speculation continued on his possible return to broadcasting. Marquee Group CEO Bob Gutkowski: "I do think he has an opportunity to get back. Maybe not to the level that he once was, but certainly on a local market and that could lead again to a network market" ("NBC Nightly News," 10/24). TWIN MATCHUPS: The Bears-Dolphins will play tonight in Miami and the game will be seen on ABC in the Chicago and Miami markets. It is the second time the World Series has bumped an NFL game to Monday night, as in '87, the Cardinals- Twins caused the Broncos-Vikings game to move to Monday (BOSTON GLOBE, 10/27). USA TODAY's Rudy Martzke writes that Fox execs "declined comment" on the game switching to ABC. Martzke says Fox will lose "about" $2M in ad revenue and the expense of a TV crew sent to Miami (USA TODAY, 10/27).
NBC said its coverage of Game Seven of the '97 World Series last night earned a 26.0/39 preliminary overnight rating (THE DAILY). Thursday-night's Game Five earned a 17.2/30, tying for the second-lowest rated Game Five in history (N.Y. POST, 10/25). Game Six on Saturday earned a 16.9 preliminary overnight rating, down 24% from last year's Game Six, according to USA TODAY's Rudy Martzke. He adds that NBC "still figures" to finish with the lowest rating in World Series history (USA TODAY, 10/27). The HOLLYWOOD REPORTER's Stephen Battaglio adds that Game Seven will need to deliver around a 25 rating to prevent it from being the lowest-rated World Series ever (HOLLYWOOD REPORTER, 10/26). DAY GAMES: Acting Commissioner Bud Selig, on World Series day games: "The objective is to put your games on when most people can see them. We can deliver incredibly low ratings (in the daytime). But what purpose does that serve? The fact of the matter is, every time we put a day game on, the ratings have been abysmal. Why put a game on when most of the fans don't watch?" (N.Y. DAILY NEWS, 10/26). NBC's Bob Costas: "They can say, 'We know in raw numbers, we'll get lower ratings and less money.' But it will be written about and talked about, and it will give the game more texture. Why not say, 'We're taking less money, but at least we're trying something different -- because what we're doing isn't working'?" (PHILA. INQUIRER, 10/26). FINAL NOTE: In N.Y., Joel Sherman reviewed the Series and wrote, "Never has the treatment of the print media been more callous than this postseason" (N.Y. POST, 10/26).