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              After Marv Albert's suspended sentence on Friday,
         speculation continued on his possible return to broadcasting. 
         Marquee Group CEO Bob Gutkowski: "I do think he has an
         opportunity to get back.  Maybe not to the level that he once
         was, but certainly on a local market and that could lead
         again to a network market" ("NBC Nightly News," 10/24).
              TWIN MATCHUPS: The Bears-Dolphins will play tonight in
         Miami and the game will be seen on ABC in the Chicago and
         Miami markets. It is the second time the World Series has
         bumped an NFL game to Monday night, as in '87, the Cardinals-
         Twins caused the Broncos-Vikings game to move to Monday
         (BOSTON GLOBE, 10/27).  USA TODAY's Rudy Martzke writes that
         Fox execs "declined comment" on the game switching to ABC. 
         Martzke says Fox will lose "about" $2M in ad revenue and the
         expense of a TV crew sent to Miami (USA TODAY, 10/27).  

    Print | Tags: ABC, Chicago Bears, Denver Broncos, Miami Dolphins, Minnesota Twins, Minnesota Vikings, NBC, NFL, Media, Walt Disney

              NBC said its coverage of Game Seven of the '97 World
         Series last night earned a 26.0/39 preliminary overnight
         rating (THE DAILY).  Thursday-night's Game Five earned a
         17.2/30, tying for the second-lowest rated Game Five in
         history (N.Y. POST, 10/25).  Game Six on Saturday earned a
         16.9 preliminary overnight rating, down 24% from last year's
         Game Six, according to USA TODAY's Rudy Martzke.  He adds
         that NBC "still figures" to finish with the lowest rating in
         World Series history (USA TODAY, 10/27).  The HOLLYWOOD
         REPORTER's Stephen Battaglio adds that Game Seven will need
         to deliver around a 25 rating to prevent it from being the
         lowest-rated World Series ever (HOLLYWOOD REPORTER, 10/26).
              DAY GAMES: Acting Commissioner Bud Selig, on World
         Series day games: "The objective is to put your games on
         when most people can see them.  We can deliver incredibly
         low ratings (in the daytime).  But what purpose does that
         serve?  The fact of the matter is, every time we put a day
         game on, the ratings have been abysmal.  Why put a game on
         when most of the fans don't watch?" (N.Y. DAILY NEWS,
         10/26).  NBC's Bob Costas: "They can say, 'We know in raw
         numbers, we'll get lower ratings and less money.'  But it
         will be written about and talked about, and it will give the
         game more texture.  Why not say, 'We're taking less money,
         but at least we're trying something different -- because
         what we're doing isn't working'?" (PHILA. INQUIRER, 10/26).
              FINAL NOTE: In N.Y., Joel Sherman reviewed the Series
         and wrote, "Never has the treatment of the print media been
         more callous than this postseason" (N.Y. POST, 10/26).

    Print | Tags: Anheuser Busch, NBC, Media
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