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SBD/27/Sponsorships Advertising Marketing
Published October 27, 1997
In FL, entrepreneur Dennis Valdez launched his Blue Marlin Beer six weeks ago and "immediately" sold out 1,500 cases, and now "can't keep Blue Marlin Beer in stock." Levy Restaurants and Pro Player Stadium began offering Blue Marlin Beer during the playoffs and served it at the club level during the World Series (SUN-SENTINEL, 10/25). ...Dennis Rodman, who wears Converse, said that he "doubts" he will wear his new Nike shooting shirt (CHICAGO SUN-TIMES, 10/25)....About 300 women are expected at a soldout "Football 101 for Ladies" class at Foxboro Stadium on Wednesday (BOSTON GLOBE, 10/26). "Extra" profiled the NFL's "Football 101 for Ladies" on Friday ("Extra," 10/24).