Video-Sharing Apps Pose Problems Media Notes Top Rank Ready To Sue After Piracy Of Fight Mayweather Camp Disputes Credentials Claim Derby Draws Best Overnight In 23 Years NFL Draft Viewership Declines From '14 Winston's Camp Denies ESPN First Interview ABC Sees Dip For Conference Semi Openers Caps-Rangers Overnight Down On NBC PGA Tour Stands By Wei's Credential Suspension
Upcoming Conferences and Events
WILL NBC OFFER MAKE-GOODS IF SERIES DOESN'T DELIVER?
Published October 24, 1997
Thursday's Game Five of the World Series earned a preliminary overnight rating of 18.5/30 (THE DAILY). AFTER FOUR: In N.Y., Michael Starr reports that Game Four earned a final national rating of 15.5/26, making the four game average a 14.3/24, the "lowest" in Series history. But Starr notes that "despite its low World Series numbers," NBC won Wednesday's primetime slot (N.Y. POST, 10/24). FREE SPACE: An NBC source told Starr that there's "[w]orse news for NBC," as the network "will be forced" to provide World Series advertisers with make-goods if the Series "fails to meet" NBC guaranteed rating to advertisers, which was a 16 for the Series. BJK&E Media ad buyer Steve Sternberg: "The fact that (this year's) series numbers are down means that advertisers are going to start to look at (the World Series) differently. It doesn't bode well" (N.Y. POST, 10/24). Jon Mandel of Grey Advertising, noting that Game One (11.3 rating) finished as the 20th most watched program last week: "As an advertiser, the World Series has just become another program" (USA TODAY, 10/24). In L.A., Larry Stewart writes that low ratings "aren't the only thing plaguing the World Series," as a source told him that 32% of the commercial spots for Games Five, Six and Seven "remained unsold Thursday morning" (L.A. TIMES, 10/24). OH, CANADA! In Toronto, Rob Longley writes that TSN's coverage of the World Series has been stronger than expected. TSN "had a viewership" of 490,000 for Game One, with 100,000 additional viewers for Game Two. TSN Program Dir Phil King: "It's been all doom and gloom in the U.S., but not here" (Rob Longley, TORONTO SUN, 10/24).