SBD/24/Sports Media

MEDIA NOTES

          PROGRAMMING: On CBS' "60 Minutes" Sunday, national
     basketball scout Bob Gibbons "contends that big-name
     athletic footwear makers are corrupting high schoolers --
     even preteens, in some cases -- by giving them free
     equipment that holds out 'a false dream of a pro career'"
     (Michael Hirsley, CHICAGO TRIBUNE, 10/24)....Penny Hardaway
     will appear on the Home Shopping Network (HSN) next Tuesday
     at 10:00pm ET.  Hardaway will take fans' calls while selling
     dolls of his commercial counterpart, Li'l Penny (HSN).
          CABLE TV: MLS player Carlos Valderrama will announce
     the MLS Cup '97 in Spanish for ESPN Int'l this Sunday (ESPN
     Int'l)....In Toronto, William Houston writes that three
     weeks into the NHL season, "Hockey Night in Canada's" (HNIC)
     prime-time numbers "are in the cellar."  HNIC, which
     averaged "about" 1.2 million viewers in primetime last
     season, has pulled in 917,000; 807,000; and 779,000 for its
     three game so far (GLOBE & MAIL, 10/24)....ESPN ran a full-
     page ad in USA TODAY touting its "Classic Sports From ESPN,"
     which it acquired on October 9 (USA TODAY, 10/24).
          TEAM: In Toronto, Josh Rubin notes an industry source
     who says the Blue Jays "could see" a drop in radio rights
     from C$4M per season to C$1.5M in its new deal.  Jays
     President Sam Pollock said that "there hasn't been any
     official bid" for the rights (TORONTO STAR, 10/24)....The
     Warriors "made their final offer" to SportsChannel Bay Area
     in an effort to work out a dispute over the right of first
     refusal in carrying the team's telecasts.  Warriors Legal
     Counsel Robin Baggett said that if the offer is rejected,
     the team "will open negotiations with other outlets" (S.F.
     CHRONICLE, 10/24). 
          NAMES: Washington Post columnist Tony Kornheiser "is
     expected to sign a deal" with ESPN Radio and the new ESPN
     Magazine (Rudy Martzke, USA TODAY, 10/24)....SI Presents
     will publish a special collector's issue in tribute to
     former UNC coach Dean Smith that will hit NC retail outlets
     today, and begin selling nationwide on Monday (SI). 
          
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