SBD/24/Sports Media

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  • MEDIA NOTES

              PROGRAMMING: On CBS' "60 Minutes" Sunday, national
         basketball scout Bob Gibbons "contends that big-name
         athletic footwear makers are corrupting high schoolers --
         even preteens, in some cases -- by giving them free
         equipment that holds out 'a false dream of a pro career'"
         (Michael Hirsley, CHICAGO TRIBUNE, 10/24)....Penny Hardaway
         will appear on the Home Shopping Network (HSN) next Tuesday
         at 10:00pm ET.  Hardaway will take fans' calls while selling
         dolls of his commercial counterpart, Li'l Penny (HSN).
              CABLE TV: MLS player Carlos Valderrama will announce
         the MLS Cup '97 in Spanish for ESPN Int'l this Sunday (ESPN
         Int'l)....In Toronto, William Houston writes that three
         weeks into the NHL season, "Hockey Night in Canada's" (HNIC)
         prime-time numbers "are in the cellar."  HNIC, which
         averaged "about" 1.2 million viewers in primetime last
         season, has pulled in 917,000; 807,000; and 779,000 for its
         three game so far (GLOBE & MAIL, 10/24)....ESPN ran a full-
         page ad in USA TODAY touting its "Classic Sports From ESPN,"
         which it acquired on October 9 (USA TODAY, 10/24).
              TEAM: In Toronto, Josh Rubin notes an industry source
         who says the Blue Jays "could see" a drop in radio rights
         from C$4M per season to C$1.5M in its new deal.  Jays
         President Sam Pollock said that "there hasn't been any
         official bid" for the rights (TORONTO STAR, 10/24)....The
         Warriors "made their final offer" to SportsChannel Bay Area
         in an effort to work out a dispute over the right of first
         refusal in carrying the team's telecasts.  Warriors Legal
         Counsel Robin Baggett said that if the offer is rejected,
         the team "will open negotiations with other outlets" (S.F.
         CHRONICLE, 10/24). 
              NAMES: Washington Post columnist Tony Kornheiser "is
         expected to sign a deal" with ESPN Radio and the new ESPN
         Magazine (Rudy Martzke, USA TODAY, 10/24)....SI Presents
         will publish a special collector's issue in tribute to
         former UNC coach Dean Smith that will hit NC retail outlets
         today, and begin selling nationwide on Monday (SI). 
              
    

    Print | Tags: CBS, ESPN, Golden State Warriors, MLS, NHL, Sports Illustrated, Media, Toronto Blue Jays, Viacom, Walt Disney
  • RATINGS FOR LAST WEEKEND'S NETWORK SPORTING EVENTS

              The following lists final ratings from last weekend's
         network sporting events.  All times are EDT.  The numbers
         were gathered from the networks (THE DAILY).
    
    
    EVENT DATE NET TIME RAT/SHR
    NCAA Football: (regional)
    10/18
    ABC
    3:30-7:00pm
    3.0/8
    NCAA Football: Miami-BC
    10/18
    CBS
    12:00-3:30pm
    1.2/4
    NCAA Football: Florida-Auburn
    10/18
    CBS
    3:30-7:00pm
    4.5/12
    McDonald's Championship Finals
    10/18
    NBC
    1:00-3:30pm
    2.1/7
    NCAA Football: USC-Notre Dame
    10/18
    NBC
    3:30-7:00pm
    3.2/9
    MLB World Series: Game One
    10/18
    NBC
    7:30-10:30pm
    11.3/22
    "Fox NFL Sunday"
    10/19
    FOX
    12:00-1:00pm
    3.1/10
    "NFL on Fox" (regional)
    10/19
    FOX
    1:00-7:00pm
    8.3/22
    NFL on NBC Pregame
    10/19
    NBC
    12:00-1:00pm
    3.8/12
    "NFL on NBC" Game One
    10/19
    NBC
    1:00-4:00pm
    11.2/30
    "NFL on NBC" Game Two
    10/19
    NBC
    4:00-7:00pm
    13.3/30
    MLB World Series: Game Two
    10/19
    NBC
    7:30-11:00pm
    15.0/24

    Print | Tags: ABC, CBS, McDonalds, MLB, NBC, NCAA, News Corp./Fox, NFL, Media, Viacom, Walt Disney
  • WILL NBC OFFER MAKE-GOODS IF SERIES DOESN'T DELIVER?

              Thursday's Game Five of the World Series earned a
         preliminary overnight rating of 18.5/30 (THE DAILY).
              AFTER FOUR: In N.Y., Michael Starr reports that Game
         Four earned a final national rating of 15.5/26, making the
         four game average a 14.3/24, the "lowest" in Series history.
         But Starr notes that "despite its low World Series numbers,"
         NBC won Wednesday's primetime slot (N.Y. POST, 10/24).  
              FREE SPACE: An NBC source told Starr that there's
         "[w]orse news for NBC," as the network "will be forced" to
         provide World Series advertisers with make-goods if the
         Series "fails to meet" NBC guaranteed rating to advertisers,
         which was a 16 for the Series.  BJK&E Media ad buyer Steve
         Sternberg: "The fact that (this year's) series numbers are
         down means that advertisers are going to start to look at
         (the World Series) differently.  It doesn't bode well" (N.Y.
         POST, 10/24).  Jon Mandel of Grey Advertising, noting that
         Game One (11.3 rating) finished as the 20th most watched
         program last week: "As an advertiser, the World Series has
         just become another program" (USA TODAY, 10/24). In L.A.,
         Larry Stewart writes that low ratings "aren't the only thing
         plaguing the World Series," as a source told him that 32% of
         the commercial spots for Games Five, Six and Seven "remained
         unsold Thursday morning" (L.A. TIMES, 10/24). 
              OH, CANADA! In Toronto, Rob Longley writes that TSN's
         coverage of the World Series has been stronger than
         expected.  TSN "had a viewership" of 490,000 for Game One,
         with 100,000 additional viewers for Game Two.  TSN Program
         Dir Phil King: "It's been all doom and gloom in the U.S.,
         but not here" (Rob Longley, TORONTO SUN, 10/24).
    
    

    Print | Tags: NBC, Media
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