SBD/24/Sports Industrialists

EXECUTIVE TRANSACTIONS

          ESPN promoted PHIL SHIFFMAN to Dir of Int'l Research &
     Special Projects.  Shiffman had been Dir of Research &
     Measurements (ESPN)....Coca-Cola named M. DOUGLAS IVESTER as
     the company's new Chair & CEO (Mult., 10/24)....ANDREW
     GURTIS, former Dir of Licensing for Int'l Speedway Corp.,
     has been named VP/Daytona Int'l Speedway (Daytona Speedway).
     
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