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SBD/24/Sponsorships Advertising Marketing
THE MARKETING ARM SIGNS THREE; AIMS TO EXTEND ITS NBA REACH
Published October 24, 1997
Dallas-based The Marketing Arm (TMA) has become the marketing rep for the Knicks' Allan Houston, the Hawks' Steve Smith and the Raptors' Damon Stoudamire (TMA). TMA GM Ray Clark told THE DAILY that the marketing strategy for all three will be primarily focused on regional deals, "with the hope of expanding to a national focus" (THE DAILY). THREE AMIGOS: TMA has lined up three deals for Houston, including a three-year deal with Sprint PCS, NY. Houston is also close to signing a regional deal in the quick-service category. Regarding Smith, Clark noted the Hawk guard's $2.5M donation last year to build a student-athlete academic center at his alma mater, Michigan State, as part of his appeal: "Steve, with his character, is exactly the type of individual that corporate America wants to align with." Smith is also close to inking two regional deals, in the soft drink and quick-service categories. Stoudamire, the '95 NBA Rookie of the Year, recently signed with TMA. He was represented by his father, who will remain as his contract agent. Stoudamire currently has deals with Wilson, Nike, Kellogg's Canada, and Pert Shampoo. By playing in Toronto, Clark said Stoudamire is an ideal candidate for U.S. brands looking "to develop a stronger presence in Canada." Clark: "Clearly, we want to represent players who have a chance to be on the next Olympic team, and I think all these guys have a good chance to do that" (THE DAILY). LONG RANGE: TMA also represents Scottie Pippen and Clark told THE DAILY that the Bulls' forward has signed a new, four-year deal to serve as a spokesperson for IL-based Ameritech Corp. and Ameritech Cellular. The deal is worth more than $4M in stock and cash. TMA currently represents 18 NBA players in marketing transactions, and Clark said the company is close to signing three more players, with hopes of finalizing those deals by the All-Star Game (THE DAILY).