Revenue Up For Sun Life Stadium In FY '14 Iverson Protests Nike Tribute Shoe Minding My Business: Jaguars' Chad Johnson NFL Net Sees "TNF" Overnight Gains Patriots' Account Tweets At Racist Handle Cowboys Name New Frisco HQ Raiders' Davis Meets With San Antonio Officials Jones A "Big Proponent" Of London NFL Team Nike Terminates Adrian Peterson's Contract Dolphins Panned For "Hosting" Jets In London
SBD/24/Sponsorships Advertising Marketing
STARTER'S GREAT DEFENDER TO COVER PATRIOTS ON MONDAY NIGHT
Published October 24, 1997
As part of an NFLP initiative, Pro Line licensees will introduce new sideline headwear during marquee games this season. This weekend, Starter will debut its new sideline cap, "The Defender," around Monday night's Packers-Patriots matchup. During the game, all Patriots players will sport the new look on the sidelines, except four who have headwear deals with other Pro Line companies, including QB Drew Bledsoe (Nike/Sports Specialties); RB Keith Byars (Logo Athletic); WR Terry Glenn (Nike/Sports Specialties); and RB Dave Meggett (Reebok). Packers TE Mark Chmura and RB Dorsey Levens will also wear "The Defender." Also debuting Starter's new lid this weekend will be Cowboys RB Emmitt Smith, Dolphins LB Zach Thomas, Steelers RB Jerome Bettis, Raiders QB Jeff George, Bears LB Bryan Cox and Jaguars WR Keenan McCardell. Logo Athletic and Nike/Sports Specialties will also debut new headwear in the upcoming weeks (NFLP).