SBD/24/Sponsorships Advertising Marketing


          SUPER BOWL: CT-based Millsport will handle Royal
     Caribbean Int'l and Celebrity Cruises' Super Bowl XXXII
     sponsorship.  Millsport will work with other agencies,
     including McKinney & Silver Advertising and CKS Promotions,
     on the cruise line's title sponsorship of the '98 Super Bowl
     halftime show (Millsport)....CA-based Sun Microsystems will
     make its Super Bowl debut in January as part of a new,
     "nearly" $30M brand campaign.  The company has also bought
     time during the NBA Playoffs (AD AGE, 10/24).
          AHL: The AHL has renewed its marketing deal with CCM
     through the '97-98 season.  CCM will serve as title sponsor
     of the CCM AHL Graduate Of The Month & Scholarship Program. 
     The AHL has also extended its partnership with Air Nova/Air
     Canada as the official airline of the AHL in Canada (AHL).
          GENERAL: The NFL QB Club selected Toys R' Us VP John
     Sullivan to appear in its first print ad campaign.  The ad
     is timed to break in the "Super Show" editions of sporting
     goods, toy and retail trade publications this February
     (NFL)....As part of its F.I.R.S.T. SERVE program, the Corel
     WTA Tour will donate $100,000 worth of Corel software to
     five schools in each borough of NYC (Corel WTA Tour).

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