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SBD/24/Sponsorships Advertising Marketing
Published October 24, 1997
SUPER BOWL: CT-based Millsport will handle Royal Caribbean Int'l and Celebrity Cruises' Super Bowl XXXII sponsorship. Millsport will work with other agencies, including McKinney & Silver Advertising and CKS Promotions, on the cruise line's title sponsorship of the '98 Super Bowl halftime show (Millsport)....CA-based Sun Microsystems will make its Super Bowl debut in January as part of a new, "nearly" $30M brand campaign. The company has also bought time during the NBA Playoffs (AD AGE, 10/24). AHL: The AHL has renewed its marketing deal with CCM through the '97-98 season. CCM will serve as title sponsor of the CCM AHL Graduate Of The Month & Scholarship Program. The AHL has also extended its partnership with Air Nova/Air Canada as the official airline of the AHL in Canada (AHL). GENERAL: The NFL QB Club selected Toys R' Us VP John Sullivan to appear in its first print ad campaign. The ad is timed to break in the "Super Show" editions of sporting goods, toy and retail trade publications this February (NFL)....As part of its F.I.R.S.T. SERVE program, the Corel WTA Tour will donate $100,000 worth of Corel software to five schools in each borough of NYC (Corel WTA Tour).