SUPER BOWL: CT-based Millsport will handle Royal
Caribbean Int'l and Celebrity Cruises' Super Bowl XXXII
sponsorship. Millsport will work with other agencies,
including McKinney & Silver Advertising and CKS Promotions,
on the cruise line's title sponsorship of the '98 Super Bowl
halftime show (Millsport)....CA-based Sun Microsystems will
make its Super Bowl debut in January as part of a new,
"nearly" $30M brand campaign. The company has also bought
time during the NBA Playoffs (AD AGE, 10/24).
AHL: The AHL has renewed its marketing deal with CCM
through the '97-98 season. CCM will serve as title sponsor
of the CCM AHL Graduate Of The Month & Scholarship Program.
The AHL has also extended its partnership with Air Nova/Air
Canada as the official airline of the AHL in Canada (AHL).
GENERAL: The NFL QB Club selected Toys R' Us VP John
Sullivan to appear in its first print ad campaign. The ad
is timed to break in the "Super Show" editions of sporting
goods, toy and retail trade publications this February
(NFL)....As part of its F.I.R.S.T. SERVE program, the Corel
WTA Tour will donate $100,000 worth of Corel software to
five schools in each borough of NYC (Corel WTA Tour).
