SBD/24/Sponsorships Advertising Marketing

JORDAN SPREADS HIS WINGTIPS, BEFORE TOUCHING THE SKY

          The first TV spot for Michael Jordan's Jumpman athletic
     apparel/footwear brand, titled "CEO Jordan," will break on
     ABC's "Monday Night Football," according to the AP.  The
     spot, from Wieden & Kennedy, shows Jordan "rushing from a
     Bulls-Knicks game at halftime, shedding" his No. 23 jersey
     to switch to a business suit while he enters a building that
     is home to "23 Jordan Incorporated."  On the way, Jordan
     crosses a drawbridge by using "his famed, spread-legged,
     slam-dunk leap -- the trademark" for his new brand.  Jordan
     is greeted in the building by a work force that questions
     him on the merchandise, including Jordan endorser Vin Baker,
     before going into his office and inspecting a "mountain of
     shoes."  He begins to inspect each pair, then slips an
     "Inspected by 23" label in the box.  He returns to the game
     wearing his wingtip shoes and the ad ends with a newspaper
     headline: "Jordan scores 43 in wingtips!" (AP, 10/23).

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug