Movie-Ticket Sales Hit Record Mark In '16 Phil Jackson's Comments Sparks Controversy ESPN Financials Lower In Disney's Q4 Porzingis Expands On Potential Adidas Deal Porzingis Reportedly Signs Multiyear Deal With Adidas Knicks Season-Ticket Renewal Rate Unimpressive Notre Dame-Texas Leads Week 1 CFB Analysts Pleased With Disney-BAM Tech Deal Disney Completes $1B Deal For Stake In BAM Tech Fans Crave Wade Bulls Jersey
SBD/24/Sponsorships Advertising Marketing
JORDAN SPREADS HIS WINGTIPS, BEFORE TOUCHING THE SKY
Published October 24, 1997
The first TV spot for Michael Jordan's Jumpman athletic apparel/footwear brand, titled "CEO Jordan," will break on ABC's "Monday Night Football," according to the AP. The spot, from Wieden & Kennedy, shows Jordan "rushing from a Bulls-Knicks game at halftime, shedding" his No. 23 jersey to switch to a business suit while he enters a building that is home to "23 Jordan Incorporated." On the way, Jordan crosses a drawbridge by using "his famed, spread-legged, slam-dunk leap -- the trademark" for his new brand. Jordan is greeted in the building by a work force that questions him on the merchandise, including Jordan endorser Vin Baker, before going into his office and inspecting a "mountain of shoes." He begins to inspect each pair, then slips an "Inspected by 23" label in the box. He returns to the game wearing his wingtip shoes and the ad ends with a newspaper headline: "Jordan scores 43 in wingtips!" (AP, 10/23).