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THE WORLD SERIES: NUMBERS YET TO SHOW MUCH SIGNS OF LIFE
Published October 23, 1997
NBC's coverage of Game Four of the World Series between the Marlins and Indians earned a preliminary overnight rating of 15.9/25 (THE DAILY). The national rating for Game Three was a 15.6/23, which "makes it the second-lowest rating" for a primetime Game Three World Series broadcast in MLB history, according to Josef Adalian of the N.Y. POST. But Game Three did help NBC "easily win every" half-hour in primetime Tuesday (N.Y. POST, 10/23). Only Game Three of the Blue Jays-Phillies '93 Series, with a 15.2/28, ranked lower than Tuesday's matchup (WASHINGTON POST, 10/23). LOCALLY: In Ft. Lauderdale, David Beard writes that Game Three "was one of the most watched programs in the history" of South FL TV, earning a 41.5/63 (SUN-SENTINEL, 10/23). In NE Ohio, WKYC-NBC earned a 49.6 rating for Game Three (R.D. Heldenfels, AKRON BEACON JOURNAL, 10/23). NOTES: With Cuban-born Livan Hernandez starting tonight for the Marlins, the game will be broadcast to Cuba via U.S. Government-run Radio and TV Marti (SUN-SENTINEL, 10/23). ...Total Sports said its www.totalworldseries.com received over 2 million hits during Game Three (Total Sports). FINAL NUMBERS: CABLE WORLD's Alan Breznick reviewed MLB's '97 season with its national cable TV partners. For the season, ESPN, FX and Fox Sports Net (FSN) "all reported more younger male viewers than expected." ESPN, with 84 games, averaged a 1.5 final rating, down 6% from its 1.6 in '96. In its first year of MLB coverage, FX and FSN "averaged a combined 0.6 for their twice-weekly prime-time games." FX ran games on Mondays, while FSN televised Thursday night games (CABLE WORLD, 10/20 issue).