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Published October 23, 1997
FRANCHISES: The Eagles TV Network, the team's in-house production and programming arm, will be seen on stations throughout PA, inculding flagship WPHL-WB in Philadelphia; WPMT-Fox in Harrisburg, York and Lancaster and on WOLF-Fox in Wilkes-Scranton. In addition, Philadelphia's WTXF-Fox has also partnered with ETN for one program. The Eagles also named Rob Alberino, formerly of NFL Films, to serve as ETN's Exec Producer and named Rich Gentile as Associate Producer (Eagles)....CABLE WORLD's Mike Reynolds writes that "conversation about local TV carriage" for the Washington, DC, and Detroit WNBA teams has "already been tossed out." Team execs say that they've already "begun informal ... conversations" with MD-based Home Team Sports and Fox Sports Detroit, respectively (CABLE WORLD, 10/20 issue). GENERAL: Golf commentator Mark Rolfing, with ABC the last five years, will return to NBC to replace Dave Marr, who died last month. ABC has replaced Rolfing with Roger Twibell (USA TODAY, 10/23)...In N.Y., Mary Huhn reports that Variety will launch a N.Y. edition of its Daily Variety (N.Y. POST, 10/23)....Inside Sports Editor Ken Leiker, on MLB's popularity: "We did a baseball cover this summer and it might be the lowest-selling issue in the 18-year history of the magazine" (Minneapolis STAR TRIBUNE, 10/23).