MEDIA NOTES

          FRANCHISES: The Eagles TV Network, the team's in-house
     production and programming arm, will be seen on stations
     throughout PA, inculding flagship WPHL-WB in Philadelphia;
     WPMT-Fox in Harrisburg, York and Lancaster and on WOLF-Fox
     in Wilkes-Scranton.  In addition, Philadelphia's WTXF-Fox
     has also partnered with ETN for one program.  The Eagles
     also named Rob Alberino, formerly of NFL Films, to serve as
     ETN's Exec Producer and named Rich Gentile as Associate
     Producer (Eagles)....CABLE WORLD's Mike Reynolds writes that
     "conversation about local TV carriage" for the Washington,
     DC, and Detroit WNBA teams has "already been tossed out." 
     Team execs say that they've already "begun informal ...
     conversations" with MD-based Home Team Sports and Fox Sports
     Detroit, respectively (CABLE WORLD, 10/20 issue).
          GENERAL: Golf commentator Mark Rolfing, with ABC the
     last five years, will return to NBC to replace Dave Marr,
     who died last month.  ABC has replaced Rolfing with Roger
     Twibell (USA TODAY, 10/23)...In N.Y., Mary Huhn reports that
     Variety will launch a N.Y. edition of its Daily Variety
     (N.Y. POST, 10/23)....Inside Sports Editor Ken Leiker, on
     MLB's popularity: "We did a baseball cover this summer and
     it might be the lowest-selling issue in the 18-year history
     of the magazine" (Minneapolis STAR TRIBUNE, 10/23).