SBD/23/Sports Media

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              FRANCHISES: The Eagles TV Network, the team's in-house
         production and programming arm, will be seen on stations
         throughout PA, inculding flagship WPHL-WB in Philadelphia;
         WPMT-Fox in Harrisburg, York and Lancaster and on WOLF-Fox
         in Wilkes-Scranton.  In addition, Philadelphia's WTXF-Fox
         has also partnered with ETN for one program.  The Eagles
         also named Rob Alberino, formerly of NFL Films, to serve as
         ETN's Exec Producer and named Rich Gentile as Associate
         Producer (Eagles)....CABLE WORLD's Mike Reynolds writes that
         "conversation about local TV carriage" for the Washington,
         DC, and Detroit WNBA teams has "already been tossed out." 
         Team execs say that they've already "begun informal ...
         conversations" with MD-based Home Team Sports and Fox Sports
         Detroit, respectively (CABLE WORLD, 10/20 issue).
              GENERAL: Golf commentator Mark Rolfing, with ABC the
         last five years, will return to NBC to replace Dave Marr,
         who died last month.  ABC has replaced Rolfing with Roger
         Twibell (USA TODAY, 10/23)...In N.Y., Mary Huhn reports that
         Variety will launch a N.Y. edition of its Daily Variety
         (N.Y. POST, 10/23)....Inside Sports Editor Ken Leiker, on
         MLB's popularity: "We did a baseball cover this summer and
         it might be the lowest-selling issue in the 18-year history
         of the magazine" (Minneapolis STAR TRIBUNE, 10/23).

    Print | Tags: ABC, MLB, NBC, NFL, Philadelphia Eagles, Media, Walt Disney, WNBA

              AudioNet will provide live radio play-by-play coverage
         of 1,000-plus NHL games annually, as well as original pre-
         and post-game programming on NHL ICE.  AudioNet's game
         address: (AudioNet).
              DO YOU KNOW THE WAY? The San Jose Arena Management
         Corp. launched its  The site, which is
         also accessible through the Sharks Web site, features eight
         segments: What's Coming; To Get Here; Inside Experience;
         Operations; FAQs; Group Tickets; Catering Orders; Shout! --
         an e-mail feedback area (S.J. Arena).
              FOR THE YOUNGSTERS: L.A.-based Athlete Network has
         launched, to provide information for
         high school and college athletes, along with resources for
         parents, coaches and advisors.  Athlete Network contributors
         include former LSU basketball coach Dale Brown, Fox Sports'
         Ronnie Lott and WNBA commentator Ann Meyers Drysdale.  Areas
         of the site include: High School Network, Recruit Network
         and Parents Network (Athlete Network).
              GIRL TALK: Nike has introduced its "Play Like a Girl"
         area on  Five girls, ages 11 to 17, will act as
         correspondents who share their view of sports.  Areas
         include "Sports Report," which is a weekly feature by one of
         the reporters, and "You're Up," an interactive feature where
         other girls can sign on and share their own stories (Nike).

    Print | Tags: NHL, Nike, San Jose Sharks, Media, WNBA

              NBC's coverage of Game Four of the World Series between
         the Marlins and Indians earned a preliminary overnight
         rating of 15.9/25 (THE DAILY).  The national rating for Game
         Three was a 15.6/23, which "makes it the second-lowest
         rating" for a primetime Game Three World Series broadcast in
         MLB history, according to Josef Adalian of the N.Y. POST. 
         But Game Three did help NBC "easily win every" half-hour in
         primetime Tuesday (N.Y. POST, 10/23).  Only Game Three of
         the Blue Jays-Phillies '93 Series, with a 15.2/28, ranked
         lower than Tuesday's matchup (WASHINGTON POST, 10/23).  
              LOCALLY: In Ft. Lauderdale, David Beard writes that
         Game Three "was one of the most watched programs in the
         history" of South FL TV, earning a 41.5/63 (SUN-SENTINEL,
         10/23).  In NE Ohio, WKYC-NBC earned a 49.6 rating for Game
         Three (R.D. Heldenfels, AKRON BEACON JOURNAL, 10/23).  
              NOTES: With Cuban-born Livan Hernandez starting tonight
         for the Marlins, the game will be broadcast to Cuba via U.S.
         Government-run Radio and TV Marti (SUN-SENTINEL, 10/23).
         ...Total Sports said its received
         over 2 million hits during Game Three (Total Sports).
              FINAL NUMBERS: CABLE WORLD's Alan Breznick reviewed
         MLB's '97 season with its national cable TV partners.  For
         the season, ESPN, FX and Fox Sports Net (FSN) "all reported
         more younger male viewers than expected."  ESPN, with 84
         games, averaged a 1.5 final rating, down 6% from its 1.6 in
         '96.  In its first year of MLB coverage, FX and FSN
         "averaged a combined 0.6 for their twice-weekly prime-time
         games."  FX ran games on Mondays, while FSN televised
         Thursday night games (CABLE WORLD, 10/20 issue).

    Print | Tags: Cleveland Indians, ESPN, Miami Marlins, MLB, NBC, Philadelphia Phillies, Media, Toronto Blue Jays, Walt Disney
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