SBD/23/Sponsorships Advertising Marketing

NIKE OFFICIALLY BECOMES EXCLUSIVE SPONSOR OF U.S. SOCCER

          U.S. Soccer and Nike officially announced a ten-year
     marketing partnership which calls for Nike to be the
     exclusive supplier and sponsor of products to U.S. Soccer
     and its national teams.  Nike will also supply and sponsor
     all soccer balls to the Federation (U.S. Soccer).  Nike COO
     Tom Clarke: "In the end the reason why this is a partnership
     and will be a partnership over the next 10 years is because
     we truly share the same goal, and that is to grow the sport
     of soccer in the United States" ("The Edge," CNBC, 10/22).  
          THROW INS: CNBC's Terry Keenan noted that Nike
     currently has 12% of the U.S. soccer shoe market compared to
     adidas' 42% ("The Edge," 10/22).  CNN's Susan Lisovicz:
     "Soccer officials say the saturation of the Swoosh will
     increase corporate sponsorship."  U.S. Soccer President Alan
     Rothenberg: "The Federation's signed some terrific sponsors
     -- the MasterCards, the Snickers, the Pepsis of the world --
      but obviously the bar has been raised" ("Moneyline,"
     10/22).  USA TODAY's Jerry Langdon reports that Nike, which
     sponsored the U.S. Women's team tour this year, has "agreed
     to sponsor" additional U.S. team tours leading up to the '99
     Women's World Cup and the 2000 Olympics (USA TODAY, 10/23). 
     But Richard Sandomir reports that unlike its ten-year, $200M
     deal with the Brazilian National team, Nike "does not have
     the right to stage exhibitions" for the U.S. teams.  U.S.
     Soccer President Alan Rothenberg: "They put it on the table,
     but it was never a sticking point" (N.Y. TIMES, 10/23).
          BRAZIL IN DC? RFK Stadium and Nike officials will meet
     next week in an effort to bring the Brazilian National team
     to Washington, DC, to play Ireland in the second game of a
     soccer doubleheader in late April (WASHINGTON POST, 10/23).

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