Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sponsorships Advertising Marketing

NFL SIDELINES ARE LATEST FASHION RUNWAYS FOR MODEL COACHES

          "Looking to boost slowing sportswear sales," the NFL
     and licensed apparel companies are seeking to transform NFL
     coaches "into tasteful arbiters of a more subdued line of
     jock chic," according to Chris Reidy of the BOSTON GLOBE. 
     Reidy reports that the NFL and apparel marketers "have
     latched on to golf-inspired casual wear as a way to reach
     new customers," and that NFL coaches on today's sidelines
     "are looking like golf pros, wearing shirts with a team logo
     not much bigger than an Izod alligator."  Reebok Apparel
     Marketing Dir Andrea Hoff said Reebok "has taken an
     inspiration" from its golf lines "and extended it into
     football," meaning better fabrics and "smaller logo
     treatment."  Sporting Goods Intelligence Editor Bob McGee
     added that better fabrics "also mean higher prices and
     higher profit margins for retailers" (BOSTON GLOBE, 10/23).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/10/23/Sponsorships-Advertising-Marketing/NFL-SIDELINES-ARE-LATEST-FASHION-RUNWAYS-FOR-MODEL-COACHES.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/10/23/Sponsorships-Advertising-Marketing/NFL-SIDELINES-ARE-LATEST-FASHION-RUNWAYS-FOR-MODEL-COACHES.aspx

CLOSE