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MARKETPLACE ROUND-UP

          SPONSORSHIP: NC-based Sports Media Challenge issued its
     '97 Sports Sponsorship Survey, which showed less than half,
     47%, of sponsors who responded had moral clauses in their
     contracts with endorsers.  In addition, 40% had no clauses,
     and 13% weren't sure.  The study also concluded there isn't
     an "overwhelming preference" for pro athletes as endorsers,
     as 52% of sponsors favored pros, but 47% liked Olympic and
     college athletes and minor leaguers (Sports Media).
          THE CARS: IL-based Racing Champions Corp. announced the
     addition of Terry Labonte as a company spokesperson, joining
     Bill Elliott (Racing Champions)....Roush Racing announced
     that Primestar Partners will be returning as the primary
     sponsor on its No. 16 Ford Taurus, driven by Ted Musgrave,
     in '98 NASCAR Winston Cup Series competition (NASCAR).
     ...AZ-based Action Performance Companies has extended its
     licensing deal with Hendrick Motorsports for the
     merchandising rights to the NASCAR teams and cars driven by
     Terry Labonte and Ricky Craven (Action Performance).
          NOTES: Natalie Williams, of the ABL's Portland Power,
     has signed on as a spokesperson for CA-based MET-Rx
     Engineered Nutrition, makers of nutritionally engineered
     foods (MET-Rx)....Nike, PepsiCo and Sega have signed on as
     sponsors of the MTV Sports and Music Festival that will air
     on MTV November 7-9 (CABLE WORLD, 10/20 issue).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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