MMF: Ways To Attract A New Audience Rick Allen Named NBC's Lead NASCAR Voice MMF: Compelling Digital Content A Necessity NBC Adds Jeff Burton As NASCAR Analyst MMF: Johnson Reflects On Early Days Of His Brand Exposure Value Up For Jimmie Johnson McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State Stewart To Grace NASCAR Video Game Cover Talladega Reducing Capacity To 80,000
SBD/23/Sponsorships Advertising Marketing
Published October 23, 1997
SPONSORSHIP: NC-based Sports Media Challenge issued its '97 Sports Sponsorship Survey, which showed less than half, 47%, of sponsors who responded had moral clauses in their contracts with endorsers. In addition, 40% had no clauses, and 13% weren't sure. The study also concluded there isn't an "overwhelming preference" for pro athletes as endorsers, as 52% of sponsors favored pros, but 47% liked Olympic and college athletes and minor leaguers (Sports Media). THE CARS: IL-based Racing Champions Corp. announced the addition of Terry Labonte as a company spokesperson, joining Bill Elliott (Racing Champions)....Roush Racing announced that Primestar Partners will be returning as the primary sponsor on its No. 16 Ford Taurus, driven by Ted Musgrave, in '98 NASCAR Winston Cup Series competition (NASCAR). ...AZ-based Action Performance Companies has extended its licensing deal with Hendrick Motorsports for the merchandising rights to the NASCAR teams and cars driven by Terry Labonte and Ricky Craven (Action Performance). NOTES: Natalie Williams, of the ABL's Portland Power, has signed on as a spokesperson for CA-based MET-Rx Engineered Nutrition, makers of nutritionally engineered foods (MET-Rx)....Nike, PepsiCo and Sega have signed on as sponsors of the MTV Sports and Music Festival that will air on MTV November 7-9 (CABLE WORLD, 10/20 issue).