NASCAR, ESPN Team Up For New Campaign Suarez Could Be Huge Boost For NASCAR Jimmie Johnson Losing "Unlucky" Paint Scheme UA Battles Nike Supremacy With Durant Deal NASCAR Assigns Phelps, O'Donnell To Top Posts In N.C. Under Armour Makes Big Offer To Durant Joe Gibbs Racing Makes Edwards Signing Official Bristol's Spring NASCAR Date Moving To April Rory, Tiger Promote New Nike Irons On "Tonight Show" Xfinity Set To Replace Nationwide In NASCAR Deal
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SBD/23/Sponsorships Advertising Marketing
Published October 23, 1997
SPONSORSHIP: NC-based Sports Media Challenge issued its '97 Sports Sponsorship Survey, which showed less than half, 47%, of sponsors who responded had moral clauses in their contracts with endorsers. In addition, 40% had no clauses, and 13% weren't sure. The study also concluded there isn't an "overwhelming preference" for pro athletes as endorsers, as 52% of sponsors favored pros, but 47% liked Olympic and college athletes and minor leaguers (Sports Media). THE CARS: IL-based Racing Champions Corp. announced the addition of Terry Labonte as a company spokesperson, joining Bill Elliott (Racing Champions)....Roush Racing announced that Primestar Partners will be returning as the primary sponsor on its No. 16 Ford Taurus, driven by Ted Musgrave, in '98 NASCAR Winston Cup Series competition (NASCAR). ...AZ-based Action Performance Companies has extended its licensing deal with Hendrick Motorsports for the merchandising rights to the NASCAR teams and cars driven by Terry Labonte and Ricky Craven (Action Performance). NOTES: Natalie Williams, of the ABL's Portland Power, has signed on as a spokesperson for CA-based MET-Rx Engineered Nutrition, makers of nutritionally engineered foods (MET-Rx)....Nike, PepsiCo and Sega have signed on as sponsors of the MTV Sports and Music Festival that will air on MTV November 7-9 (CABLE WORLD, 10/20 issue).