Independence Bowl Faces Uncertainty Nike Reports Relatively Strong Q2 MJ Leads eBay Athlete Merch Sales Is The NHL Winter Classic Lacking Buzz? Host Cities Revealed For '15 Gold Cup Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" TaxSlayer Bowl Prez Optimistic On Attendance Toronto Mayor Dismayed With Pan Am Officials Red Sox COO Kennedy Talks Winter Classic
Published October 23, 1997
Filmmaker Michael Moore was in Portland, OR, to screen and discuss his film "The Big One," which includes an interview with Nike Chair Phil Knight. Before the film, Moore read a letter from Nike Dir of PR Lee Weinstein which criticized the film. Weinstein wrote: "This is no 'Roger & Me.' Let's face it, Moore needs a hit" (PORTLAND BUSINESS JOURNAL, 10/20 issue)....Dallas-based Streetball Partners Int'l was retained by Southwestern Bell to develop, produce and operate the Southwestern Bell Cotton Bowl Football Fest at the State Fair of Texas. The event ran during the Fair, September 26-October 19, and attracted 150,000 (SPI).