Super Bowl Organizers Unveil Mass Transit Plan S.F. In The Red From America's Cup Las Vegas Aiming To Keep National Finals Rodeo Anniversary: Noteworthy Nike Ads Mohr Roasts Patrick, Others At NASCAR Banquet LeBron James Favoring Old Nikes MMF: Autosports And The Fan Experience MMF: Ways To Attract A New Audience MMF: NHRA Seen As More Of A Business Now MMF: Compelling Digital Content A Necessity
Published October 23, 1997
Filmmaker Michael Moore was in Portland, OR, to screen and discuss his film "The Big One," which includes an interview with Nike Chair Phil Knight. Before the film, Moore read a letter from Nike Dir of PR Lee Weinstein which criticized the film. Weinstein wrote: "This is no 'Roger & Me.' Let's face it, Moore needs a hit" (PORTLAND BUSINESS JOURNAL, 10/20 issue)....Dallas-based Streetball Partners Int'l was retained by Southwestern Bell to develop, produce and operate the Southwestern Bell Cotton Bowl Football Fest at the State Fair of Texas. The event ran during the Fair, September 26-October 19, and attracted 150,000 (SPI).