World Series Tickets Reach Record High Marketing Symposium: Global Sports Events Marketing Symposium: Partnering With Events Marketing Symposium: Pop Culture Crossover Marketing Symposium: Data Technologies Marketing Symposium: Q&A With Vice's Kiersky Marketing Symposium: Social Media & Sports Marketing Symposium: Sustainability Efforts Marketing Symposium: NFL Sponsors Hang Tight Converse Suing Over Chuck Taylor Copycats
Upcoming Conferences and Events
Published October 23, 1997
Filmmaker Michael Moore was in Portland, OR, to screen and discuss his film "The Big One," which includes an interview with Nike Chair Phil Knight. Before the film, Moore read a letter from Nike Dir of PR Lee Weinstein which criticized the film. Weinstein wrote: "This is no 'Roger & Me.' Let's face it, Moore needs a hit" (PORTLAND BUSINESS JOURNAL, 10/20 issue)....Dallas-based Streetball Partners Int'l was retained by Southwestern Bell to develop, produce and operate the Southwestern Bell Cotton Bowl Football Fest at the State Fair of Texas. The event ran during the Fair, September 26-October 19, and attracted 150,000 (SPI).