Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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ESPN's Gene Wojciechowski reports that "only one team truly scares [the Univ. of] Tennessee, and it isn't Florida. It's the NFL's Tennessee Oilers, a marketing nightmare this year but a future threat to the Vols' near-statewide football monopoly. So far the Oilers haven't affected UT's bottom line ... but to be on the safe side the Vols are upgrading their nonconference schedule and watching how Florida does business" ("SportsCenter," ESPN, 10/22).