AD TIME: New MLB partner MasterCard will unveil its new
baseball ad campaign during tonight's World Series game on
NBC ("Business Center," CNBC, 10/21). MasterCard's new
tagline, from McCann-Erickson Worldwide, NY, is, "There are
some things money can't buy ... for everything else there's
MasterCard" (AD AGE, 10/22). In N.Y., Courtney Kane reports
that MasterCard's "overall brand-building efforts" include
its new sports sponsorships with MLB and the PGA (N.Y.
TIMES, 10/22)....Miller Brewing Co. is "boosting" its ad
time on NBC's Super Bowl pregame show "in an effort to build
the resurgent Miller Lite brand by further leveraging its
NFL sponsorship" (James Arndorfer, AD AGE, 10/20 issue).
DEALS: Fila USA will be the official apparel and
footwear sponsor of the Marine Corps Marathon, October 26,
in Washington, DC. Fila will provide runner's bibs and race
t-shirts for all participants, receive race signage, sight
sampling and outfit the nine member Marine Corps running
team with uniforms and shoes (Fila)....The A-10 and field
hockey equipment manufacturer Dita USA have signed a two-
year deal for Dita USA to be a title sponsor of the league's
'97 and '98 field hockey championships (A-10)....The BI-LO
Center in Greenville, SC, and Volume Services reached a deal
with PepsiCo of Greenville, SC, for exclusive pouring rights
for the SC sports arena and its primary tenant, the ECHL
Grrreenville Grrrowl, through 2008 (BI-LO Center)....The MLS
Mutiny named FL-based United HealthCare as its official
health care benefit sponsor (Mutiny)....Callaway Golf and
Saint Andrews Golf Corp. have opened the full-service
Callaway Golf Center in Las Vegas, NV (Callaway Golf).
