MEDIA NOTES

          WEB: FootAction USA is launching a Web site November 1
     that contains sports content, a product catalog and chat. 
     The site, www.footaction.com, is being developed by DDB
     Interactive, Dallas (MEDIAWEEK, 10/20 issue). 
          TV: HBO will profile Babe Ruth in a one-hour special
     next summer on the 50th anniversary of his death (N.Y. DAILY
     NEWS, 10/21)....In N.Y., Richard Sandomir reports that NBC
     and Turner Sports "are hoping to renew their N.B.A. deals
     before their exclusive negotiating periods end" on November
     16.  Turner Sports President Harvey Schiller: "The meetings
     have been very good" (N.Y. TIMES, 10/21). 
          PUBLISHING: Women's sports publications are profiled by
     Matthew Flamm in MEDIAWEEK.  Flamm: "The women's sports
     magazines ... are helping each other simply by establishing
     the category" (MEDIAWEEK, 10/20 issue).