Michigan AD Dave Brandon To Resign Colorado Again Faces Athletics Budget Shortfall Sources: College Hoops Officials Disciplined CFP Committee Releases First Rankings Pac-12 Adopts Reforms For Athletes Bowden Critical Of Rice On CFP Committee Maryland Colleges Link Bonuses To Academics NCAA Trying To Find Its Way Amid Upheaval UM Cuts Student Football Season-Ticket Prices Judge On NCAA Concussion Settlement Not Yet Satisfied
Upcoming Conferences and Events
NEW VENTURE CMA WILL TRY TO KEEP AHEAD WITH THEIR JONES
Published October 21, 1997
The Collegiate Licensing Company (CLC) and Host Communications (HCI) have formed the new joint venture, Collegiate Marketing Associates (CMA). The Dallas-based company will provide marketing services to corporations which sponsor and support collegiate athletics and other college related activities, and will also develop marketing programs to promote the distribution and sales of collegiate licensed products. Former Advantage Int'l Managing Dir Rick Jones was named as CEO (CMA).