Virginia Tech Not Fining Football Players UNC-Charlotte AD Talks C-USA Move New Akron AD Putting Football First Search Firm Fires Back At Minnesota UConn Hoops Won't Return To Bridgeport Ohio State Selling Alcohol At Football Games USC AD Addresses Sarkisian Behavior Georgia Tech Sees Football Season Tix Spike New Boise State AD Addresses Myriad Topics Minnesota Receives More Teague Complaints
NEW VENTURE CMA WILL TRY TO KEEP AHEAD WITH THEIR JONES
Published October 21, 1997
The Collegiate Licensing Company (CLC) and Host Communications (HCI) have formed the new joint venture, Collegiate Marketing Associates (CMA). The Dallas-based company will provide marketing services to corporations which sponsor and support collegiate athletics and other college related activities, and will also develop marketing programs to promote the distribution and sales of collegiate licensed products. Former Advantage Int'l Managing Dir Rick Jones was named as CEO (CMA).