Emmert Defends Scholarship Values, Insurance Plan UT's Patterson Talks Unionization NCAA OKs Unlimited Meals For Athletes Panel: NCAA Business Model Must Change Areso Bullish On AAC's Post-BCS Future New Bowl Game Set To Debut In Orlando In '15 Northwestern Formally Appeals NLRB's Union Ruling SEC Revenue Up By $41M In '12-13 Calipari Calls Out NCAA In New Book Univ. Of Maryland Marketing Big Ten Move
Upcoming Conferences and Events
NEW VENTURE CMA WILL TRY TO KEEP AHEAD WITH THEIR JONES
Published October 21, 1997
The Collegiate Licensing Company (CLC) and Host Communications (HCI) have formed the new joint venture, Collegiate Marketing Associates (CMA). The Dallas-based company will provide marketing services to corporations which sponsor and support collegiate athletics and other college related activities, and will also develop marketing programs to promote the distribution and sales of collegiate licensed products. Former Advantage Int'l Managing Dir Rick Jones was named as CEO (CMA).