Ohio State Topping Michigan In CFB Attendance Swofford Pushing For Eight-Team Playoff Top FBS Coach Salaries Doubled Since '06 Arizona State To Add D-I Men's Ice Hockey Clemson Wants Student Input On Athletics Fees UNC-Charlotte Football Attendance Decreasing FSU, Ole Miss To Open '16 At Citrus Bowl Positive Response To Vols' Name Change Schlissel Criticizes UM's Academic Performance Clemson Could Implement Student Tax
NEW VENTURE CMA WILL TRY TO KEEP AHEAD WITH THEIR JONES
Published October 21, 1997
The Collegiate Licensing Company (CLC) and Host Communications (HCI) have formed the new joint venture, Collegiate Marketing Associates (CMA). The Dallas-based company will provide marketing services to corporations which sponsor and support collegiate athletics and other college related activities, and will also develop marketing programs to promote the distribution and sales of collegiate licensed products. Former Advantage Int'l Managing Dir Rick Jones was named as CEO (CMA).