Leaders Say NCAA Reform Is Coming Soon NCAA Announces Championship Host Sites Rose Bowl Tickets In High Demand UW's Petersen Gets Record Contract Attendance Up For Conference Title Games Temple Cutting Seven Sports Financial Boon In Store For Arizona State? Pac-12 Championship Not A Sellout ACC Championship Game Tix Sales Slow Large Demand For Tickets To Iron Bowl
NEW VENTURE CMA WILL TRY TO KEEP AHEAD WITH THEIR JONES
Published October 21, 1997
The Collegiate Licensing Company (CLC) and Host Communications (HCI) have formed the new joint venture, Collegiate Marketing Associates (CMA). The Dallas-based company will provide marketing services to corporations which sponsor and support collegiate athletics and other college related activities, and will also develop marketing programs to promote the distribution and sales of collegiate licensed products. Former Advantage Int'l Managing Dir Rick Jones was named as CEO (CMA).