Va. Tech's Babcock Talks COA, Power 5 Barnes Making Football Key At Pitt College Notes Pitt Creates New Fan Council Iowa Football Expects 10% Drop In Season Tix Syracuse Taps BSU's Coyle As Next AD Kentucky Ups Ticket Prices For Men's Basketball Oregon State Names Todd Stansbury AD Villanova AD Nicastro Taking On New Role Univ. Of Michigan In The Red For FY '14-15
NEW VENTURE CMA WILL TRY TO KEEP AHEAD WITH THEIR JONES
Published October 21, 1997
The Collegiate Licensing Company (CLC) and Host Communications (HCI) have formed the new joint venture, Collegiate Marketing Associates (CMA). The Dallas-based company will provide marketing services to corporations which sponsor and support collegiate athletics and other college related activities, and will also develop marketing programs to promote the distribution and sales of collegiate licensed products. Former Advantage Int'l Managing Dir Rick Jones was named as CEO (CMA).