Big 12's Bowlsby Made $2.5M In '13-14 SDSU, Oregon Specify Cost Of Attendance Utah AD Explains Price Increases Purdue Cuts Football Season-Ticket Prices Missouri's Move To SEC Paying Off So Far Tennessee's Handling Of Legal Issues Questioned Boise, Marshall Planning On Cost Of Attendance Auburn Athletics Had $13.6M Deficit In FY '13-14 UCLA Attendance Down At Pauley Univ. Of Texas To Discuss Football Alcohol Sales
Upcoming Conferences and Events
NEW VENTURE CMA WILL TRY TO KEEP AHEAD WITH THEIR JONES
Published October 21, 1997
The Collegiate Licensing Company (CLC) and Host Communications (HCI) have formed the new joint venture, Collegiate Marketing Associates (CMA). The Dallas-based company will provide marketing services to corporations which sponsor and support collegiate athletics and other college related activities, and will also develop marketing programs to promote the distribution and sales of collegiate licensed products. Former Advantage Int'l Managing Dir Rick Jones was named as CEO (CMA).