Luck Reiterates Stance On Likeness Compensation Hancock Talks Future Of CFP WVU Looking For Luck's Replacement Pitt Fires AD Steve Pederson Lochmann's Resignation Comes Amid UM Staff Shakeup Fired Pelini Slammed Nebraska AD Eichorst Hollis Concerned By Booze-Heavy Gamedays FAU Continues Big Bet On Football College Football Attendance Down In '14 Move March Madess To Help Regular Season Crowds?
NEW VENTURE CMA WILL TRY TO KEEP AHEAD WITH THEIR JONES
Published October 21, 1997
The Collegiate Licensing Company (CLC) and Host Communications (HCI) have formed the new joint venture, Collegiate Marketing Associates (CMA). The Dallas-based company will provide marketing services to corporations which sponsor and support collegiate athletics and other college related activities, and will also develop marketing programs to promote the distribution and sales of collegiate licensed products. Former Advantage Int'l Managing Dir Rick Jones was named as CEO (CMA).