Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sports Media

IS CBC/NHL DEAL NEAR? DO FALLING LEAFS HURT LEAGUE RATINGS?

          The CBC's TV deal with the NHL is "virtually done and
     will be announced shortly," according to William Houston of
     the Toronto GLOBE & MAIL.  Sources put the deal at C$200-
     250M over five years and sources add the CBC will pay
     between C$40M-50M a year for its national package, "Hockey
     Night in Canada" (HNIC).  Houston writes the CBC was the
     "only over-the-air network" to bid for national NHL rights,
     but that the NHL and CBC "have not reached a cable
     agreement, tentative or otherwise" (GLOBE & MAIL, 10/17). 
          ANALYSIS: Also in Toronto, David Shoalts writes that an
     NHL exec said the Maple Leafs' "continuing mediocrity" led
     the league to sign Labatt Brewing's deal with the CBC for
     HNIC, which was done in "a different manner than originally
     planned."  The Leafs recent performance has led to a drop in
     ratings and "there is a fear" at the league office that
     "further slides could lead to a massive hit" in TV revenue. 
     The league earlier had said it "wanted to split" the
     Canadian TV rights package into "smaller components and sell
     the promotional, broadcasting and advertising rates
     separately."  But Shoalts writes that the sale of HNIC
     sponsorship to Labatt and the CBC "makes it appear the
     package has only been split in two parts."  But when adding
     up the components of the national deal, Shoalts notes the
     total value of the national package could hit C$375M, which
     is C$44M more than was offered to the league by Molson for
     rights this summer (Toronto GLOBE & MAIL, 10/17). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/10/17/Sports-Media/IS-CBCNHL-DEAL-NEAR-DO-FALLING-LEAFS-HURT-LEAGUE-RATINGS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/10/17/Sports-Media/IS-CBCNHL-DEAL-NEAR-DO-FALLING-LEAFS-HURT-LEAGUE-RATINGS.aspx

CLOSE