Overseas Group Launching Bid To Buy Reebok Reebok Rolls Out New Delta Logo Reebok Taps Venables Bell For Global Creative Reebok Drops DDB Amid Creative Review Adidas May Replace Reebok In NHL Could Adidas Replace Reebok On NHL Jerseys? Reebok Launching "Fitness In Motion" Campaign Adidas Restructures Reebok Management Reebok Seeks To Blend Shopping, Fitness Reebok's Fitness Focus Paying Off
Upcoming Conferences and Events
SBD/17/Sponsorships Advertising Marketing
NEW DEAL ADDS ATHLETE TO SPORTS' SHARK-INFESTED WATERS
Published October 17, 1997
The Greg Norman Collection, a division of Reebok Int'l, has signed two-time Olympic volleyball champion Bryan Ivie as the first athlete other than Norman to endorse the line. The Collection said Ivie's signing demonstrates its intent to "expand the brand, reaching beyond the golf course." Ivie will promote the Collection on and off the court, "in particular" the swim/sport group. He'll also be a part of the spring '98 ad campaign (Greg Norman Collection).