SBD/17/Sponsorships Advertising Marketing

MARKETPLACE ROUNDUP

          SHAD-DADDY: An NBA spokesperson said the league is
     "looking into the situation" of Shaquille O'Neal taping over
     the Nike logo on his team shooting shirt (Mult., 10/17).
          NHL: MBNA America Bank announced that the NHL has
     extended its exclusive agreement making MBNA the official
     MasterCard credit card issuer for the NHL and its 26 member
     teams to the year 2002 (MBNA)....ANC Sports Enterprises has
     reached multi-year agreements with the Senators, Lightning
     and Kings to supply rotational dasherboard signage in their
     arenas beginning with the '97-98 NHL season (ANC). 
          ABL: Safeway Food & Drug has become a "major" sponsor
     of the ABL's San Jose Lasers through 2000 (Lasers)....NY-
     based Finlay Sports will serve as the official printer of
     the ABL, and will print the league's monthly program, the
     ABL media directory, all nine ABL team media guides (ABL).
          GENERAL: FL-based Entry Media has contracted the
     FleetCenter to add turnstile advertising, starting with the
     Bruins in '97-98.  The sponsor will be the Boston Globe
     (Entry Media)....The CISL's "GMC Safari Million Dollar Kick"
     will be held at halftime of Game Two of the league's
     Championship Series on Sunday (CISL)....Ohio area Retailers
     were "overwhelmed" with the demand for Indians AL
     Championship T-shirts, sweatshirts, caps and assorted
     memorabilia (AKRON BEACON JOURNAL, 10/17)....ProServ has
     been retained by the Holiday Organization to manage the
     annual ATP Tour event in Commack, Long Island (ProServ).
     ...Fleet Financial Group has run ads in the WALL STREET
     JOURNAL and BUSINESS WEEK touting its role in the financial 
     refinancing of the Ravens deal.  The ads feature the Ravens'
     uniform, helmets and team marks (THE DAILY).

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