Babcock Prepared For Tough Maple Leafs Gig NHL Coaching Salaries Likely To Change Ducks' Perry Miffed By Milbury's On-Air Remark Hope Solo Re-Emerges In Nike Marketing Bruins' Don Sweeney Promoted To GM NBA Wins Sports League Of The Year Lightning Defend Tix, Apparel Ban UGA's New Nike Deal Worth $40.8M Blackhawks Trainer Creates Coco5 Beverage T-Shirt Giveaways Gaining Popularity
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SBD/17/Sponsorships Advertising Marketing
Published October 17, 1997
SHAD-DADDY: An NBA spokesperson said the league is "looking into the situation" of Shaquille O'Neal taping over the Nike logo on his team shooting shirt (Mult., 10/17). NHL: MBNA America Bank announced that the NHL has extended its exclusive agreement making MBNA the official MasterCard credit card issuer for the NHL and its 26 member teams to the year 2002 (MBNA)....ANC Sports Enterprises has reached multi-year agreements with the Senators, Lightning and Kings to supply rotational dasherboard signage in their arenas beginning with the '97-98 NHL season (ANC). ABL: Safeway Food & Drug has become a "major" sponsor of the ABL's San Jose Lasers through 2000 (Lasers)....NY- based Finlay Sports will serve as the official printer of the ABL, and will print the league's monthly program, the ABL media directory, all nine ABL team media guides (ABL). GENERAL: FL-based Entry Media has contracted the FleetCenter to add turnstile advertising, starting with the Bruins in '97-98. The sponsor will be the Boston Globe (Entry Media)....The CISL's "GMC Safari Million Dollar Kick" will be held at halftime of Game Two of the league's Championship Series on Sunday (CISL)....Ohio area Retailers were "overwhelmed" with the demand for Indians AL Championship T-shirts, sweatshirts, caps and assorted memorabilia (AKRON BEACON JOURNAL, 10/17)....ProServ has been retained by the Holiday Organization to manage the annual ATP Tour event in Commack, Long Island (ProServ). ...Fleet Financial Group has run ads in the WALL STREET JOURNAL and BUSINESS WEEK touting its role in the financial refinancing of the Ravens deal. The ads feature the Ravens' uniform, helmets and team marks (THE DAILY).