Anniversary: Noteworthy Nike Ads LeBron James Favoring Old Nikes McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State Nike, Adidas Going Camouflage Under Armour Shuffles Management Converse Hires MediaVest As Ad Agency Nike Stalled On World HQ Construction Oregon To Wear Pink Nike Helmets Converse Conducting Media Agency Review
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GLOBAL EXCHANGE HOLDS ANTI-NIKE DEMONSTRATIONS THIS WEEKEND
Published October 17, 1997
S.F.-based Global Exchange "plans demonstrations in 50 U.S. cities on Saturday," to protest Nike's labor practices in Asia, according to USA TODAY's Melanie Wells. The "watchdog group" hopes to "hit Nike where it will hurt: On college campuses." Meanwhile, Nike is running ads today in college newspapers across the U.S. that urges students and administrators to visit its Web site where it gives details of its action against factory abuses overseas. Wells adds that Nike is also planning to hand out fliers at some protests (USA TODAY, 10/17). In DOONESBURY, Gary Trudeau continues his week-long focus on Nike and mentions Saturday's "Nike Awareness Day" (THE DAILY). NIKE RESPONSE: Nike released preliminary findings from a study conducted by a faculty/MBA student team at Dartmouth's Tuck School on worker's spending patterns in Vietnam and Indonesia. The study indicates that Nike contract factory workers can meet basic needs and have some income for discretionary spending and savings (Nike). NIKE BOYCOTT: In Boston, GLOBE columnist Derrick Jackson writes on Nike under the header, "Running From Nike," that he and his wife "have boycotted Nike for years." Jackson: "Nike is one of the world's greatest examples of legal consumer fraud. Nike gets people to think a pair of shoes makes them worth a million dollars. It gets them to forget that the shoe workers are often treated as if they have no worth at all" (BOSTON GLOBE, 10/17).