SBD/17/Sponsorships Advertising Marketing

AHL MAKES SHER ITS '97-98 SPONSORS ARE IN PLACE

          The AHL has renewed its marketing partnership with
     Anheuser-Busch and its Bud Ice and Bud Ice Light brands. 
     Bud Ice and Bud Ice Light will become the official beers of
     the AHL and Bud Ice will serve as an official sponsor of the
     '98 All-Star Classic and be title sponsor of the Bud Ice
     Goaltender of the Game award.  The league also renewed its
     deal with Sher-Wood through the '99-2000 season.  The deal
     makes Sher-Wood the official stick of the AHL as well as
     title sponsor of the Sher-Wood AHL Player Of The Week. 
     Sher-Wood will also receive title sponsorship to three skill
     events at the AHL All-Star Skills Competition and receive 
     dasherboard signage at the All-Star Classic (AHL).

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Related Topics:

AHL, Anheuser Busch

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