AHL OKC Barons To Cease Operations Stars' Gaglardi Purchases Team's AHL Affiliate Bud Light Rolls Out Broncos-Themed Ad AHL Checkers Likely To Leave Hornets' Arena Bud Sticking With Clydesdales For Super Bowl Bud Light Announces Super Bowl Hospitality Plans Sprint, A-B Create Interactive Beer Tap Handles A-B Concerned Over NFL's Handling Of Issues Stars' Parent Company Purchasing AHL Affiliate BYU Pulls Slogan Due To Trademark Concerns
SBD/17/Sponsorships Advertising Marketing
AHL MAKES SHER ITS '97-98 SPONSORS ARE IN PLACE
Published October 17, 1997
The AHL has renewed its marketing partnership with Anheuser-Busch and its Bud Ice and Bud Ice Light brands. Bud Ice and Bud Ice Light will become the official beers of the AHL and Bud Ice will serve as an official sponsor of the '98 All-Star Classic and be title sponsor of the Bud Ice Goaltender of the Game award. The league also renewed its deal with Sher-Wood through the '99-2000 season. The deal makes Sher-Wood the official stick of the AHL as well as title sponsor of the Sher-Wood AHL Player Of The Week. Sher-Wood will also receive title sponsorship to three skill events at the AHL All-Star Skills Competition and receive dasherboard signage at the All-Star Classic (AHL).