LA 2024 Betting On Historic Sponsorship Sales Lananna Named New USA Track & Field President AT&T Not Renewing USOC Sponsorship Golf Expected To Stay In Olympics Through '24 Sources: NHL Makes Olympic Offer To Players LA 2024 Talks In Wake Of Trump Election LA 2024 To Address Trump's Election In Pitch Trump Victory Raises Questions For LA 2024 Bid Canadian Olympic Committee To Invest $37M LA 2024 Strengthens Olympic Bid
HOME DEPOT MAKES IT OFFICIAL: $50M OLYMPIC SPONSORSHIP
Published October 17, 1997
The Home Depot officially reaffirmed its membership in the Olympic movement Thursday with a $50M commitment, over eight years, of cash, products and jobs, according to Mike Gorrell of the SALT LAKE TRIBUNE. It marks OPUS' fifth integrated marketing sponsorship so far, and it "hopes to sign up 11 by year's end." Gorrell adds that Home Depot's deal is "unique because it includes the Canadians" national Olympic teams (SALT LAKE TRIBUNE, 10/17). NOTES: The City of Tampa will officially make an Olympic bid Monday for the 2012 Games when its submits a nonrefundable $150,000 application fee to the USOC and joins as many as 11 other cities (TAMPA TRIBUNE, 10/17)....The USOC is sub-leasing office space from the L.A. Sports Council, where it will work with the USOC's Southern CA Olympic Organization to raise $2.5M to support the U.S. Olympic teams during the '97-2000 quadrennium (LA Sports).