Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
The Home Depot officially reaffirmed its membership in the Olympic movement Thursday with a $50M commitment, over eight years, of cash, products and jobs, according to Mike Gorrell of the SALT LAKE TRIBUNE. It marks OPUS' fifth integrated marketing sponsorship so far, and it "hopes to sign up 11 by year's end." Gorrell adds that Home Depot's deal is "unique because it includes the Canadians" national Olympic teams (SALT LAKE TRIBUNE, 10/17). NOTES: The City of Tampa will officially make an Olympic bid Monday for the 2012 Games when its submits a nonrefundable $150,000 application fee to the USOC and joins as many as 11 other cities (TAMPA TRIBUNE, 10/17)....The USOC is sub-leasing office space from the L.A. Sports Council, where it will work with the USOC's Southern CA Olympic Organization to raise $2.5M to support the U.S. Olympic teams during the '97-2000 quadrennium (LA Sports).