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  • HOME DEPOT MAKES IT OFFICIAL: $50M OLYMPIC SPONSORSHIP

              The Home Depot officially reaffirmed its membership in
         the Olympic movement Thursday with a $50M commitment, over
         eight years, of cash, products and jobs, according to Mike
         Gorrell of the SALT LAKE TRIBUNE.  It marks OPUS' fifth
         integrated marketing sponsorship so far, and it "hopes to
         sign up 11 by year's end."  Gorrell adds that Home Depot's
         deal is "unique because it includes the Canadians" national
         Olympic teams (SALT LAKE TRIBUNE, 10/17).
              NOTES: The City of Tampa will officially make an
         Olympic bid Monday for the 2012 Games when its submits a
         nonrefundable $150,000 application fee to the USOC and joins
         as many as 11 other cities (TAMPA TRIBUNE, 10/17)....The
         USOC is sub-leasing office space from the L.A. Sports
         Council, where it will work with the USOC's Southern CA
         Olympic Organization to raise $2.5M to support the U.S.
         Olympic teams during the '97-2000 quadrennium (LA Sports).
    
    

    Print | Tags: Home Depot, Olympics, OPUS, USOC
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