Rooftop Signs Are Sticking Point In Vikings Project MMF: Autosports And The Fan Experience MMF: Ways To Attract A New Audience Brandon's Toronto Comments Show Discord Texans-Jags Not NFL Network's Ideal Matchup MMF: NHRA Seen As More Of A Business Now MMF: Compelling Digital Content A Necessity MMF: IndyCar Eyeing New Territories Vikings Break Ground On New Stadium MMF: Daytona Rising Key To Drawing More Fans
NFL SEMINARS TARGETING WOMEN BIG HIT IN BIG D
Published October 17, 1997
The NFL 101 Workshops for Women are being held in a number of cities in October. Classes were held Wednesday in Dallas and yesterday in Jacksonville and will take place October 20 in Cincinnati, October 23 in Minneapolis, and October 29 in Foxboro, MA. The instructional football workshops are being led by Betsy Berns, author of "The Women's Armchair Guide to Pro Football" and President of the Women's Institute for Football Education (NFL). DALLAS TURNOUT: In Dallas, Jacquielynn Floyd reported that "a sellout crowd" of 800 attended Wednesday's NFL workshop at Texas Stadium. Registration cost $10. NFL Manager of Corporate Communications Brian McCarthy: "We got a big response in San Diego, and 700 signed up there, but it wasn't like this" (DALLAS MORNING NEWS, 10/16). Cowboys VP of Marketing George Hayes: "We ran one (newspaper) ad and had one mention on the radio and 800 people came out, plus we had 250 more women on a waiting list (FT. WORTH STAR- TELEGRAM, 10/16). In Indianapolis, the Colts held a team sponsored workshop which drew "more than 100 women" on Tuesday night (INDIANAPOLIS STAR-NEWS, 10/17).