Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Daytona Int'l Speedway Holding Flag Exchange Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes NASCAR Teams Look For Long-Term Value
ABC REPORTEDLY SET TO PONY UP $6M FOR LAS VEGAS RACE
Published October 15, 1997
ABC Sports has "agreed to pay" $6M for rights to next season's debut Winston Cup event at the Las Vegas Speedway, according to industry sources of Richard Huff of the N.Y. DAILY NEWS. Besides the Daytona 500, which costs CBS "about" $8M a year, the Las Vegas event "is the most expensive race on the schedule." Huff reports that the deal "is said to include the title sponsorship rights, which the network will in turn sell" (N.Y. DAILY NEWS, 10/15). AT THE NEWSSTANDS: Petersen Publishing Co. will launch two new publications titled NASCAR Garage Magazine and NASCAR Trucks through a joint licensing agreement with NASCAR. The publications are the first in a series of projects that will be explored between Petersen and NASCAR and the NASCAR Garage Magazine and NASCAR Trucks will debut in January '98 with its March '98 issues (NASCAR)....NASCAR and Babcox Publishing will launch Professional NASCAR Garage magazine, set to debut in February '98 (NASCAR).