Pacers Seeing Local TV Ratings Skyrocket ESPN Pulls Van Gundy From Knicks Game Marathon Bombing Tops Twitter Rankings Media Notes NASCAR Hires Brent Dewar As COO Why Was Bears-Eagles Flexed To NBC? Attorneys Seek Interim Trustee For CSN Houston Second-Screen Experience Key To Sports Viewing "Bull Durham" Headed To Broadway RFD-TV Delivering Rodeo Atmosphere
ABC REPORTEDLY SET TO PONY UP $6M FOR LAS VEGAS RACE
Published October 15, 1997
ABC Sports has "agreed to pay" $6M for rights to next season's debut Winston Cup event at the Las Vegas Speedway, according to industry sources of Richard Huff of the N.Y. DAILY NEWS. Besides the Daytona 500, which costs CBS "about" $8M a year, the Las Vegas event "is the most expensive race on the schedule." Huff reports that the deal "is said to include the title sponsorship rights, which the network will in turn sell" (N.Y. DAILY NEWS, 10/15). AT THE NEWSSTANDS: Petersen Publishing Co. will launch two new publications titled NASCAR Garage Magazine and NASCAR Trucks through a joint licensing agreement with NASCAR. The publications are the first in a series of projects that will be explored between Petersen and NASCAR and the NASCAR Garage Magazine and NASCAR Trucks will debut in January '98 with its March '98 issues (NASCAR)....NASCAR and Babcox Publishing will launch Professional NASCAR Garage magazine, set to debut in February '98 (NASCAR).