SBD/15/Sports Media

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              ABC Sports has "agreed to pay" $6M for rights to next
         season's debut Winston Cup event at the Las Vegas Speedway,
         according to industry sources of Richard Huff of the N.Y.
         DAILY NEWS.  Besides the Daytona 500, which costs CBS
         "about" $8M a year, the Las Vegas event "is the most
         expensive race on the schedule."  Huff reports that the deal
         "is said to include the title sponsorship rights, which the
         network will in turn sell" (N.Y. DAILY NEWS, 10/15).  
              AT THE NEWSSTANDS: Petersen Publishing Co. will launch
         two new publications titled NASCAR Garage Magazine and
         NASCAR Trucks through a joint licensing agreement with
         NASCAR.  The publications are the first in a series of
         projects that will be explored between Petersen and NASCAR
         and the NASCAR Garage Magazine and NASCAR Trucks will debut
         in January '98 with its March '98 issues (NASCAR)....NASCAR
         and Babcox Publishing will launch Professional NASCAR Garage
         magazine, set to debut in February '98 (NASCAR).

    Print | Tags: ABC, CBS, NASCAR, Media, Viacom, Walt Disney

              NETWORK SPORTS: In N.Y., Josef Adalian wrote that ABC's
         "TimeCop," which airs before "MNF," has "finished dead last
         in its time slot every week."  Adalian added that "since ABC
         owns ESPN, some insiders think the network should air a
         special edition of ESPN's 'SportsCenter' before 'Monday
         Night Football'" (N.Y. POST, 10/13)....MEDIAWEEK's Langdon
         Brockinton reports that NBC has acquired broadcast rights to
         the World Skiing Championships (Nordic and alpine) from '99-
         2005. Both events, previously held by ABC, take place in
         '99, 2001, 2003 and 2005 (MEDIAWEEK, 10/13 issue).
              OTHER: The NFL has approved a three-year renewal of
         DirecTV's NFL Season Ticket package, "at more than double
         the previous price, which was undisclosed" (Rudy Martzke,
         USA TODAY, 10/15)....In N.Y., Michael Katz reports that the
         Lennox Lewis-Andrew Golota fight received 250,000-275,000
         PPV buys (N.Y. DAILY NEWS, 10/15)....ESPN's "NBA Today" on
         Tuesday showed highlights of Sunday's ABL Glory-Blizzard
         game.  ESPN is a broadcast partner of the WNBA (THE DAILY).

    Print | Tags: ABC, DirecTV, ESPN, NBA, NBC, NFL, Media, Walt Disney, WNBA

              Fox earned a 9.4/14 national rating for its coverage of
         Game Five of the ALCS, marking a 34% improvement on Fox's
         Game Five coverage of the '96 NLCS during a similar time
         slot of a Monday night.  The rating also beat Fox's Monday
         night season-to-date 7.1 primetime average by 32%.  Through
         four primetime telecasts, Fox's ALCS coverage has averaged
         9.1, up 7% over its coverage of the '96 NLCS which earned an
         8.5 average (Fox Sports).  The AP's David Bauder reports
         that "[h]elped by the [MLB] playoffs, Fox continued to be
         the only major television network to see an increase in
         viewers" during the fall season.  Last week, Fox's four top-
         rated shows were baseball playoff games (AP, 10/15).
              SKINNING THE O'S: In the Washington area, the Redskins
         won the "local battle of the airwaves" on Monday, with ABC's
         Cowboys-Redskins "Monday Night Football" game receiving a
         31.6/49 local rating, while Fox's ALCS Game Five received an
         18.4/28 (WASHINGTON POST, 10/15)....In Northeast Ohio, Game
         Five of the ALCS on WJW-TV earned a 50.0/68, which was
         "slightly lower" than Game Four, 51.1, but higher than the
         first three games.  Through five games, the series is
         averaging a 42.5 (AKRON BEACON JOURNAL, 10/15).

    Print | Tags: ABC, Dallas Cowboys, MLB, Media, Walt Disney, Washington Redskins

              Molson Breweries "is giving up its sponsorship" of
         CBC's Saturday night "Hockey Night in Canada" (HNIC), a show
         it has been associated with for 40 years, according to David
         Shoalts of the Toronto GLOBE & MAIL.  Another sponsor,
         "thought to be rival brewery" Labatt Brewing Co., "will take
         over next season" as sponsor of HNIC.  The new sponsor
         "landed the show by offering to pay" the NHL C$75M over five
         years for French and English language rights to the Saturday
         night games for the six Canadian teams.  Molson "had
         offered" C$40M for the same package, "which was rejected by
         the NHL, and the brewery declined to pay more."  Molson
         VP/Media & Sports Properties Brent Scrimshaw "could not
         confirm" Labatt had inked the package, but said that Molson
         "will still be involved with NHL hockey through continuing
         sponsorship agreements with the six Canadian NHL teams for
         their mid-week broadcasts."  Scrimshaw added that Saturday
         ratings in the among males 18-34, "have been declining for
         several years."  Molson is paying the NHL "about" C$62M in
         its final season for Canadian broadcast and promotional
         rights (Toronto GLOBE & MAIL, 10/15).  
              LOCAL DEALS: Molson has local deals with the six
         Canadian teams, and two seasons remain on existing
         agreements with the Canadiens, Leafs, Flames and Canucks,
         while contracts with the Senators and Oilers expire this
         year.  Scrimshaw said that Molson "plans to renew all of
         those agreements" (Al Strachan, TORONTO SUN, 10/15).  
              CHANGES? In Toronto, David Shoalts writes the change in
         sponsorship "doesn't mean" any changes to on-air personnel. 
         CBC Exec Producer John Shannon: "From a product standpoint,
         there'll be no noticeable change" (GLOBE & MAIL, 10/15).  

    Print | Tags: Calgary Flames, CBC, Edmonton Oilers, Labatt Brewing, Montreal Canadiens, NHL, Canucks Sports and Entertainment, Ottawa Senators, Media, Vancouver Canucks
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