Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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The IHL named DOUG MOSS as its new COO. Moss was President & CEO of the NHL's Sabres from '94-96, and most recently served as a consultant for both The Marquee Group and Americast (IHL)....MICHAEL S. JORDAN was named VP/Sales & Marketing for the Harlem Globetrotters (BRANDWEEK, 10/13). ...The NHL named PATRICK FLATLEY to the position of Dir of Alumni Relations. Flatley played 14 NHL seasons with the Islanders and Rangers before retiring last year (NHL). ...ESPN named MANISH JHA named Dir of Affiliate Operations & Planning. Jha had been Dir of Finance & Administration for ABC News/ESPN Internet Ventures (ESPN).
On last night's "SportsCenter," ESPN's Rich Eisen: "ESPN anchor GARY MILLER pleaded not guilty to three misdemeanor charges today in Cleveland municipal court. Miller was arrested Saturday morning on charges of indecency, disorderly conduct and resisting arrest. Contrary to earlier reports, police found no evidence of drugs in Miller's possession and say no further charges will be filed" (ESPN, 10/14)....NY-based Stars & Strategies Founder SUE RODIN, who represents women athletes, is featured in CRAIN'S N.Y. BUSINESS. Rodin says the public "is ready, and the big companies are beginning to come around" to the advertising potential of female athletes (CRAIN'S N.Y. BUSINESS, 10/19 issue)....The Mighty Ducks' TEEMU SELANNE is aiming for an appearance on his favorite show, "Baywatch." Team officials are trying to help him land a small role (USA TODAY, 10/15). ...ABL Blizzard GM PAM BATALIS was the cover story in the HARTFORD COURANT's Business section. For Batalis, "there are lots of hours, lots of getting the word out, a myriad of details, [and] constant decision making" (HARTFORD COURANT, 10/14).
"Team and Event Marketing," "Fan Entertainment," "Group and Season Ticket Sales Strategies," and "Corporate Sponsorship" will be among the subjects discussed at the 1998 National Sports Forum, January 18-20, in Boston. The National Sports Forum, the largest conference dedicated to team marketing and sales, will also feature keynote addresses from leading industry executives, as well as "behind the scenes" tours of Fenway Park and the Fleet Center. Register by the end of today for $645 and receive a free copy of the "1998 Sports Market Place Registry," which normally retails for $200. Special pre-conference sessions with Jon Spoelstra are $395. For more info, contact Seaver Marketing Group at (619) 469-4101. THE DAILY is the Official Publication of the National Sports Forum.
MLB's Dir of Educational Programming SHARON ROBINSON was profiled by Ross Atkin of the CHRISTIAN SCIENCE MONITOR. Robinson: "We're looking at creative ways to incorporate baseball into learning." A "main" focus will be a pilot program aimed at children in Grades 4,5, and 6. The program will "draw on baseball's theme to approach school topics such as math, science, and history" (CSM, 10/14).